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it will tell you which social network is the one for you
and nice scoop
CBS must have its sights on FIM
Here in Germany I believe it's already becoming quite clear that the purchase of our Facebook clone by one of the biggest publishing houses results in two things:
a) Users are either leaving or are using the platform less (which, most likely, they had already started doing before the purchase and when the novelty of the site began to wear off) and
b) some upper echelons of the acquiring company's management are going to notice that a heterogeneous user base such as the one on the purchased site is either smart enough to avoid the new "business opportunities" which are "thrown" at them or will simply move on to the next big thing (Virb et.al., anyone? All we need is a clone of that/those type(s) of sites over here).
In the end, the purchaser is left with a load of (mostly useless) addresses.
Or not?
a)Users are either leaving....... How do you know this? Do you work there? I'm not defending the German facebook but if the site provides value to its users then they'll embrace it and grow attach to the site and more importantly to their friends' groups/community. Users don't just abandon a social site just for the sake of it. They'll leave if their friends are no longer using the site.
b)some upper echelons....... Again you're missing the point. In return for using a website for FREE and having FREE communication tools at their disposal, users are willing to accept some "business opportunities" thrown at them. The first thing my economics professor said was: "There ain't such a thing as a free lunch"
I can remember when the site first sprung up, it was a novelty being able to share music tastes with complete unknowns.
I would check back from time to time and it would have evolved massively between the visits. I wasnt sure it had made the bigtime until I saw a last.fm button on the O2 Wireless Festival website recently and now this comes out of the blue!
A lot of social networks experience decreased usage as people get bored of them. Average usage per user is already decreasing at a number of social networks.
When something cool (that is free) gets bought by a big copmany, usually one of two things happens:
a) The acquirer leaves it as is and realizes 0 monetary benefit - e.g. Conde Nast blowing money on Reddit
b) The acquirer tries to make a run at it and hurts the userbase because people will move on to the next free thing.
Delicious and Flickr have done very little to promote Yahoo itself. Delicious brings in next to nothing for Yahoo. Flickr at least has photo publishing associated with it to generate some cash.
This is a dumb acquisiiton and will bite CBS in the butt. Last.fm is not Myspace.
http://mashable.com/2006/12/19/ilike-worth-50m-...
Memory loss is a terrible thing. ;)
The music space is hotting up - and Tunefeed.com has a new version coming. Exciting times!
http://www.capitalai.com/blog/2007/05/31/lastfm...
I have seem a few comments saying that the added clout of CBS will enable it to grow and expand. But what if they start collecting user data, inserting ads into both the player and what you are listening to? I can not see them wanting to do anything else. Me, I would rather subscribe to the service - or have the option to; so that I did not get the ads - either visual or audio.
Price; sure it is cheaper than I expected. However, see a moderation in acquisition prices is a good thing, most sites and services are over valuated anyway and it makes the industry sustainable.
Lastly, has anyone considered what might happen to the open source nature of Last.fm's software?
Enjoy!