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Social gaming has been around since the early days of AOL. Not to mention it isn't companies like Zynga that Nintendo is worried about. It the REAL sticky games like World of Warcraft. These games are incredibly profitable and crazy addictive.
Did Zynga pay you to write this article?
And don't get me started on Rock Band. That and Guitar Hero have sucked in so many new casual and hardcore gamers.
Games on facebook and myspace just seem like time fillers. Something to do while you wait for your favorite show to come on.
However, with companies like ID software releasing Quake Live offering free online play, decent graphics and having the ability to showcase awards via social media is more of a step in the right direction. Combine traditional PC gaming with Social Network integration? Smells like a win/win to me but only time will tell. I would love blizzard to do something like this with Starcraft or Diablo I or II.
And some of their games like yoville only let you work to earn credits every 4 hrs, so if you have two separate accounts, you can earn every 2hrs and so on, you can imagine how many accounts someone can end up with.
Comparing a game developer against those that create consoles is somewhat misleading. The only part that didn't seem like a pitch was the last sentence about integrating FB Connect which I think is actually something very plausible but not because it has anything to do with crappy rehash games like Mafia Wars being contenders against Halo 3, etc. It's the user base, ease of sign on and the trend of releasing browser-based gaming (Battlefield Heroes, Quake Live, Fallen Legions) that could benefit from an established community.