Interesting. @problogger asked the age question on Twtpoll a couple of months ago and found similar results: http://twtpoll.com/r/w8el8s
Your Name*Traci
· 7 months ago
Love being the counter-trend!
MrGoogleAlerts
· 7 months ago
Twitter demographics is all the rage now, and there are some simple ways you can generate this data yourself for use in a self-serving PR campaign. Let's say you are a social media expert for the wine industry council and you want to prove that Twitter is a great medium for wine marketing.
First you need to get a count of beer drinkers on Twitter with a Google search for intext:"bio * beer" site:twitter.com. That gives us 6,750 people. Next do a search for intext:"bio * wine" site:twitter.com, which yields 11,000.
Now you are ready to send out your own press release: "Wine drinkers outnumber beer drinkers on Twitter by 2 to 1"
Apply this formula to suit any PR goal.
Michael
· 6 months ago
The flaw in that formula is that mentions don't necessarily mean drinkers. If I say beer sucks, I prefer martinis, does that count as a beer drinker? Statistics are great and very helpful, after all: "there are 3 kinds of lies: lies, damned lies, and statistics."
MrGoogleAlerts
· 6 months ago
I agree, but if you look closely, you'll see that this is not counting mentions. It is counting bio profiles.
GreatEagleTech
· 7 months ago
OK, I have to admit it. The "Young, Male & Handsome" got me to look! Then the "we made that part up" made me laugh! Good job guys, needed a laugh, and some great information about Twitter too!
Eva Chapman
· 7 months ago
I want MORE handsome male twitterers please. You ARE handsome and as for that Mashable guy- why do you think he's got half a million followers. If I'm going to waste half my life tiwttering I want to at least see some handsome guys in my Twitter box!!
Professional Hosting
· 7 months ago
There is some truth in handsome :D
thom singer
· 7 months ago
HUH?? I dont get this post at all.
Wait. 49% are over 35, yet you say that most users are young? (sounds split to me)... Now, as a 42 year old male Twitter user (handsome to my wife, most of the time), but so what? .... I am questioning the validity of your headline. Being over 35 is still young (contrary to what I thought when I was 25) .... but your statistic makes it sound like users are neither mainly young or old, but instead a good cross section of the population.
Now, if your stat showed 15% are over 35, I would say "YES" to your premise.... but I think your headline was created to get people to read an article that sort of has nothing to say. I read this whole short article twice and I have NO IDEA what the point of this post is really about.
Come on Mashable, I expect more from you.
***Now, I am sure that readers of my blog often scratch their heads and say "WTF?"... but I am just some old dude pontificating my opinions, thoughts and ideas (which are sometimes clouded by too much red wine). You should not get away with "mindless filler" if you have as many readers as you do!!!
mashable
· 7 months ago
Thom, in short: Nielsen looked at mobile Twitter users in comparison to the largest paid SMS network and found them to be slightly more male and significantly younger. It's the relative relationship that's being referenced.
thom singer
· 7 months ago
Thanks for the clarification.... still don't get it from the post. Confusing, and as I said, and I expect more from your articles!
Jack
· 7 months ago
Check out http://www.twibeo.com it is a combination of the multimedia sharing you can find in FriendFeed and the simplicity of twitter.
Kellie
· 7 months ago
Yes, 35 is quite young to those of us who are over 40 lol.
jess
· 7 months ago
wow! some people really have nothing to do but double check your stats! maybe it should have just read.."Male Twits".. but even then he would question your credibility;)
maayanroman
· 7 months ago
I certainly don't mind this information being posted but I agree with others in that the headline was misleading and the post itself unsatisfactory. What about a discussion on what this means for marketers? How this has changed over time? How mobile figures compare with web figures for twitter, other social networking sites, etc? This is little more than a press release. On the other hand, probably a good sign that your readers expect and demand more of you.
mashable
· 7 months ago
Agree, this post could have been much more substantial and we'll work on that going forward.
thom singer
· 7 months ago
The fact that "Mashable" answers comments like this is very impressive.
Nomad
· 7 months ago
i've always wondered how Twitter pays for it's bandwidth anyway
All Comments
First you need to get a count of beer drinkers on Twitter with a Google search for intext:"bio * beer" site:twitter.com. That gives us 6,750 people. Next do a search for intext:"bio * wine" site:twitter.com, which yields 11,000.
Now you are ready to send out your own press release:
"Wine drinkers outnumber beer drinkers on Twitter by 2 to 1"
Apply this formula to suit any PR goal.
Wait. 49% are over 35, yet you say that most users are young? (sounds split to me)... Now, as a 42 year old male Twitter user (handsome to my wife, most of the time), but so what? .... I am questioning the validity of your headline. Being over 35 is still young (contrary to what I thought when I was 25) .... but your statistic makes it sound like users are neither mainly young or old, but instead a good cross section of the population.
Now, if your stat showed 15% are over 35, I would say "YES" to your premise.... but I think your headline was created to get people to read an article that sort of has nothing to say. I read this whole short article twice and I have NO IDEA what the point of this post is really about.
Come on Mashable, I expect more from you.
***Now, I am sure that readers of my blog often scratch their heads and say "WTF?"... but I am just some old dude pontificating my opinions, thoughts and ideas (which are sometimes clouded by too much red wine). You should not get away with "mindless filler" if you have as many readers as you do!!!