In my mind this is no shark jumping move for Pepsi Raw. It is a step in the right direction. Pepsi has an entire slew of accounts representing its different brands and this is a way for them to connect one on one with fans. If that is the purpose of their appearance on Twitter, the article from Brand Republican verifies they are getting what they were looking for: brand engagement.
Pepsi could have taken a number of different routes in social media, but Twitter presents itself as a tool with one of the lowest barriers to entry. Pick a username, insert an email address and you're done. The (limited) brandability of Twitter is also part of its appeal, as it only takes adjust a few color options and uploading a background image to make it feel like a natural extension of the brand.
The only time a move like this is bad is when the action or activity itself does not fit well with the brand. You shouldn't go putting your Twitter username on everything you own just because you have a Twitter account. It has to make sense for the audience you are targeting.
pureelite
· 6 months ago
i think thats pretty awesome for a company like that to be jumping in at the deep end. Defenatly doing twitter a huge favor
KNAN
· 6 months ago
I wanted to comment on something, but I'll refrain...Great news that Pepsi has joined the Twitter bandwagon!
the Jim Gaudet
· 6 months ago
Ditto
Za3mOn
· 5 months ago
Yep
Lawton Chiles
· 6 months ago
I think Pepsi's putting their Twitter on their cans is smart-isin't that what we wanted Twitter to be all about anyway? Bigger companies and smaller voices joining as one?
nicchick
· 6 months ago
There will always be people opposed to change and evolution, those who are fans of the "goold old times".
Well roll with it I say. Twitter is something different for everyone. Who am I to just those who choose to use it and ENJOY using it purely to connect with celebrities? It is not an exclusive tool for the Twitterati or the power networkers. To mock those who dont necessarily take full advantage of all the features of Twitter is like mocking someone who just uses their computer to email and do puzzles online (sorry mum for outing you!) - its their choice.
Nicchick
· 6 months ago
sorry, I mean to write "good old times" and "Who am I to JUDGE" not "just"
Not such the great multi tasker I think I am! Put down the sandwich LOL!
Seamus Condron
· 6 months ago
I think you're going to start seeing more big (and small) companies using their Twitter URL on advertising instead of a website. Think about what Skittles did. Sure, it was a mess, but it was the start of something. Then there was the pizza place in New Orleans, and now Pepsi. It's not jumping the shark, it's just the evolution of the relationship between brands and their customers.
James
· 6 months ago
Incredible how mainstream companies are using social media. They are doing Twitter a huge favor.
http://www.twibeo.com FriendFeed with a touch of Twitter. Multimedia sharing in a sexy way.
Adam
· 6 months ago
Twitter jumped the shark a long time ago. As the hype dies down and the studies confirm that more than half of Twitter users abandon the site soon after signing up, I'm sure Pepsi will remove the reference from the can with little fanfare.
This is going to be more and more common as we move ahead (seeing corporate social media presences promoted at different IRL touchpoints.) Our friends at Panchero's Mexican Grill have had their Twitter address printed on the back of hot sauce bottles *and* on sneeze guard clings for months now.
I think the notion of Twitter becoming too mainstream is ridiculous, because you control your own network and experience there. It's an opt-in, opt-out culture.
SmartTechPeople
· 6 months ago
I thing it is VERY important for companies like Pepsi to follow the trends and jump on the twitter bandwagon, if you ask me I think they are alittle late. Adding Social Media Advertising in to marketing plan is a must in the days and any company that has not done it yet is "old school"!
bret
· 6 months ago
thats definitely jumping the shark. and lets face it...pepsi isnt the only one jumping the shark in the twitter craze.
Jarvis Badgley
· 6 months ago
At least here they display the URL. This twitter icon showing up on a Rubios ad is completely redundant: http://twitpic.com/74f60
Matt Dana
· 6 months ago
I don't think something can jump the shark if it remains useful.
Anxuna
· 6 months ago
No esta mal, me parece divertido, bravo por pepsi
John Blossom
· 6 months ago
Come on, this is a little silly. At the same time that you have people goo-gooing over Facebook handing out personalized (branded) URLs for some of their hundreds of millions of accounts, why should we cry about Twitter becoming popular? I love Mashable, but sometimes the incessant desire to be doing what's coolest really doesn't speak to where the industry is going. The fact that people talk about a "twittersphere" the way they used to talk about the "blogosphere" is not necessarily a bad thing. Yes, silicon valley is moving on to the next bright, shiny object that catches their attention, but that doesn't mean that broadcast real-time messaging is any less important - be it via Twitter, Google Wave, or whatever.
Extreme John
· 6 months ago
Thats actually really informative, I had no idea he term came from the Fonz it's amazing how people put two things together.
Tajdar O. Chaudry
· 5 months ago
I respectfully disagree with the subject of ubiquity hurting Twitters popularity. Twitter, as an open platform is not an automated popularity tool. Consisting of celebrities, corporations, internet marketers, spammers and genuine individuals, its seemingly transformed itself into an effective marketing tool. Whether you succeed at building your brand identity or not is something that falls completely under your control and efforts. What better place to build a following rather than a central hub which involves "everyone". Some tweet and wither away while others build fan followings and establish their Personal Brands. With cyberspace so widely dispersed and seemingly infinite, the ideal ground for an individual or corporation to market themselves is within a central environment that allows for maximum consumer penetration.
That being said, Twitter still lacks extensive analytic tools which marketers can use to either research or implement marketing strategies with rock-solid ROI metrics. Depending too much on 3rd Party Apps results in lesser pageviews for Twitter and more exiting URL's which when exiting their domain result in loss of both potential advertising revenues and visitor statistics. With its platform now established @ev @biz & @jack need to be concentrating on revenue streams from potential URL shortening ad-bars and/or building the usability base of their own platform to minimize outgoing traffic wherever they can.
I respectfully disagree with the subject of ubiquity hurting Twitters popularity. Twitter, as an open platform is not an automated popularity tool. Consisting of celebrities, corporations, internet marketers, spammers and genuine individuals, its seemingly transformed itself into an effective marketing tool. Whether you succeed at building your brand identity or not is something that falls completely under your control and efforts. What better place to build a following rather than a central hub which involves "everyone". Some tweet and wither away while others build fan followings and establish their Personal Brands. With cyberspace so widely dispersed and seemingly infinite, the ideal ground for an individual or corporation to market themselves is within a central environment that allows for maximum consumer penetration.
That being said, Twitter still lacks extensive analytic tools which marketers can use to either research or implement marketing strategies with rock-solid ROI metrics. Depending too much on 3rd Party Apps results in lesser pageviews for Twitter and more exiting URL's which when exiting their domain result in loss of both potential advertising revenues and visitor statistics. With its platform now established @ev @biz & @jack need to be concentrating on revenue streams from potential URL shortening ad-bars and/or building the usability base of their own platform to minimize outgoing traffic wherever they can.
All Comments
Pepsi could have taken a number of different routes in social media, but Twitter presents itself as a tool with one of the lowest barriers to entry. Pick a username, insert an email address and you're done. The (limited) brandability of Twitter is also part of its appeal, as it only takes adjust a few color options and uploading a background image to make it feel like a natural extension of the brand.
The only time a move like this is bad is when the action or activity itself does not fit well with the brand. You shouldn't go putting your Twitter username on everything you own just because you have a Twitter account. It has to make sense for the audience you are targeting.
Well roll with it I say. Twitter is something different for everyone. Who am I to just those who choose to use it and ENJOY using it purely to connect with celebrities? It is not an exclusive tool for the Twitterati or the power networkers. To mock those who dont necessarily take full advantage of all the features of Twitter is like mocking someone who just uses their computer to email and do puzzles online (sorry mum for outing you!) - its their choice.
Not such the great multi tasker I think I am! Put down the sandwich LOL!
http://www.twibeo.com
FriendFeed with a touch of Twitter. Multimedia sharing in a sexy way.
Adam
http://www.twitterbacklash.com
I think the notion of Twitter becoming too mainstream is ridiculous, because you control your own network and experience there. It's an opt-in, opt-out culture.
That being said, Twitter still lacks extensive analytic tools which marketers can use to either research or implement marketing strategies with rock-solid ROI metrics. Depending too much on 3rd Party Apps results in lesser pageviews for Twitter and more exiting URL's which when exiting their domain result in loss of both potential advertising revenues and visitor statistics. With its platform now established @ev @biz & @jack need to be concentrating on revenue streams from potential URL shortening ad-bars and/or building the usability base of their own platform to minimize outgoing traffic wherever they can.
http://www.twitter.com/TajdarOC
That being said, Twitter still lacks extensive analytic tools which marketers can use to either research or implement marketing strategies with rock-solid ROI metrics. Depending too much on 3rd Party Apps results in lesser pageviews for Twitter and more exiting URL's which when exiting their domain result in loss of both potential advertising revenues and visitor statistics. With its platform now established @ev @biz & @jack need to be concentrating on revenue streams from potential URL shortening ad-bars and/or building the usability base of their own platform to minimize outgoing traffic wherever they can.
http://www.twitter.com/TajdarOC
http://twitter.com/noise_floor
Couldn't these morons just lock their existing accounts?
The USA needed something to get people to stop sending messages via emails. Twitter was it.