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http://mashable.com/2009/05/19/toldya/ -
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I think if you compare the shop it service to ToldYa you will see some fundamental differences. For starters the ToldYa eStore allows the buyer to stay 'in' the estore without having to leave the page they are on. This means that the entire transaction occurs instantly without needing an account with ToldYa or on paypal. Consumers can actually let other consumers use their credit cards.
Also, ToldYa stands in the middle of the sale which means that the buyers money is only sent to the seller when the buyer actually receives their product. We do this as part of a special integration with UPS that allows to know the moment that the package is signed for.
Also, the ToldYa promotional tools are second to none. With just a few clicks you can blast your store's 'grand opening' to your friends via email, or post the store to your facebook wall. We too have a Facebook app which makes using a toldya store on facebook that much easier.
Finally, our rates are extremely fair at .99 per item sold. Cash or charge let your buyer decide.
I happen to think shop it and toldya are going after subtly different audiences, and the good news is that with over a billion social networking profiles there is room for many companies in this space.
I just wanted to update you all. We have removed the $.99 transaction fee. It now costs 5% to sell something via your ToldYa store. We also added a few more 'item types' these include Services and Events. So if you don't have the cash to pay that handyman you find on Craigslist, you can ask him to create a ToldYa eStore and pay him with your credit card. If you are a promoter and you want your guests to pay by credit card you can do that too!
We are getting huge thanks to our fans on Mashable! Keep the feedback coming.
MB