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http://mashable.com/2007/05/31/youtube-emi/
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Mashable - The Social Media Guide: 2007/05/31/youtube-emi/

Bill Hartzer · 2 years ago

It's about time the music companies did this--we can now get our music videos when we want them and the music companies can see exactly how many people are viewing their videos and how popular they are. Sure, they know how many times Tim McGraw's new video was shown on CMT, but that doesn't tell them how many people turned the channel.