The great thing about the social media space is the "canvas" we paint on — it's a public space and failure means there's a chance the fakers will be seen to fail in a very public way.
Of course, we're talking about an extension of marketing, here. So failure's going to pay a visit to the best of 'em at least once in a while...
Jennifer McKasson
· 1 year ago
Making sure the fakers don't screw it up for those of us who get it is key, I think. It was definitely a great meeting of all minds involved. Thanks for sharing your insight and wisdom. :)
Stephanie W.
· 1 year ago
What a great 2 day event. Meeting and interacting with thought leaders is definitely an amazing opportunity.
Definitely agreed that our job is two fold. Excellent point... it is important that everyone starts listening to everyone else. Great wrap up.
And yeah.. a lot of Twitter... naturally :)
Great meeting you!
Matt A.*
· 1 year ago
Speaking as a consumer and a college student, "social media" is bullshit. I think you are in love with the idea. I cannot think of a time when a marketing campaign through "social media" positively influenced or resulted in a purchase for myself or one of my friends. There are a few campaigns that have worked beautifully, take for instance Smirnoff drinks. But to most of us consumers, all of this advertising is exactly that: more noise and we're damn cynical about your intentions! The only difference is that the content is more easily transmittable from person to person. Here's probably the most embarrassing result of "social media." http://www.facebook.com/pages/2x-Ultra-Tide-Pre...
I advise that you re-think this belief in the "power" of social media.
Andrew Justin
· 1 year ago
While you are certainly entitled to your opinion, the Facebook page you reference that is the 'most embarrassing result of social media' holds a true gem that can't be overlooked. The first person to comment asks if anyone in NYC would be interested in going to a Tide meet-up where everyone would show up wearing stained clothing. That's a unique idea that engages a brand with an experience when executed right will create something people will choose to participate in. Tide could host a "Stain Party" where at the end of the party, you wash your stained shirt with Tide and you go home with someone else's clean shirt. Referencing yourself as a consumer isn't how socially aware brands and agencies view you-- you are a person and each person has unique interests and behaviors and a good marketing agency introduces the two potentially interested parties in an engaging, respectful manner.
Mike van Zandwijk
· 1 year ago
So what did Seth Godin say on the conference or is his picture just symbolic for thought leadership? ;-)
seth godin
· 1 year ago
Mike, I was wondering the same thing!
I guess it was that guy who looked like me...
Adam Ostrow
· 1 year ago
yes it's very symbolic/iconic :-)
Chris Heuer
· 1 year ago
Thanks Jackie - was great to finally meet you and get to know you a bit better
You hit on one of the reasons I formed Social Media Club - trying to make sure the poseurs dont screw it up for everyone, especially the clients. When I started my first interactive agency back in late 1994 and we started doing big web projects in 1995 I was amazed at how some companies were charging $100k for a simple 10 page web site - they really exploited the market and sometimes didnt even deliver a final product.
Today though, we have greater visibility into the world as a result of this very tool, and by sticking together, sharing what we do know and using the very methods we espouse, we can ensure that the folks that don't get it eventually do, or they dont get the work...
All Comments
The great thing about the social media space is the "canvas" we paint on — it's a public space and failure means there's a chance the fakers will be seen to fail in a very public way.
Of course, we're talking about an extension of marketing, here. So failure's going to pay a visit to the best of 'em at least once in a while...
Definitely agreed that our job is two fold. Excellent point... it is important that everyone starts listening to everyone else. Great wrap up.
And yeah.. a lot of Twitter... naturally :)
Great meeting you!
http://www.facebook.com/pages/2x-Ultra-Tide-Pre...
I advise that you re-think this belief in the "power" of social media.
I guess it was that guy who looked like me...
You hit on one of the reasons I formed Social Media Club - trying to make sure the poseurs dont screw it up for everyone, especially the clients. When I started my first interactive agency back in late 1994 and we started doing big web projects in 1995 I was amazed at how some companies were charging $100k for a simple 10 page web site - they really exploited the market and sometimes didnt even deliver a final product.
Today though, we have greater visibility into the world as a result of this very tool, and by sticking together, sharing what we do know and using the very methods we espouse, we can ensure that the folks that don't get it eventually do, or they dont get the work...