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37 Signals UnSpun:
http://www.ishopr.com/blog/2006/11/30/amazon-la...
If I went through the top 20 or so lists Amazon would then know my favorite beer, movie, tv comedy, album, tv drama and programming language (to name only a few). That's some nice data for them and immediately useful for targeting me with products they can be pretty sure I'll want.
So maybe a way to improve their recommendation engine? Could be.
Being kinky I also visited sex toys list- very intriguing ;)
need me? my space:
http://www.edenfantasys.com/