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I'm wondering whether this feature will add any usefulness or it will be like the voting-type feature on the news feed. For the first couple weeks it was out I used the thumbs up and the x, but I haven't noticed a single change in the content in my news feed.
The fans feature is nice because I can tell my users that if they want to receive feature updates and test beta features that they can become a fan, and I can send out mass messages to my apps fans. Much easier than setting up a group or facebook page to accomplish the same thing, which many apps were doing before.