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But like I said, I'm totally naive about their business model, so whudoo I know? I'd think that if someone in the company's rich uncle would loan them 100 grand, they'd be able to rule the web application universe.
I agree that it does seem a little bloated. However, I think they know that the whole widget advertising bit is really an area for a lot of potential profit and they're taking advantage of it.
You should see this post on widget advertising:
http://textrapolate.com/2008/06/the-widget-is-d...
not as cheap as youtube was, but still cheap ;-)