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Re: Universal Going DRM-free, but Not for iTunes

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Re: Universal Going DRM-free, but Not for iTunes

mark — Fri, 10 Aug 2007 15:10:54 -0000

Finally! They cave in...

Re: Universal Going DRM-free, but Not for iTunes

Marc Cohen — Fri, 10 Aug 2007 13:10:43 -0000

In his famous article "Marketing Myopia" Professor Ted Leavitt described the buggy whip industry and observed that no amount of product improvement could prevent the evaporation of the industry.

The record industry is on its way to becoming a new buggy whip industry. Eliminating DRM is the kind of ineffective product improvement Leavitt described.

The industry needs to reinvent itself is a free, ad-supported medium.

Check out the Ad-Supported Music Central blog:http://ad-supported-music.b...

Re: Universal Going DRM-free, but Not for iTunes

matt — Thu, 09 Aug 2007 22:46:22 -0000

I work for Rhapsody, running PR for the service. We're one of the services participating in the test when it launches on August 21st, and we're actually selling the DRM-free MP3 songs for the same price as the DRMed ones. Subscribers will pay 89 cents per song, and non-subscribers 99 cents. The files are 256 kbps MP3 files, and --unlike Apple-- they won't include your name and email address.