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Re: Does Podcasting Need Better Measurement?

Jaho — Thu, 17 Jan 2008 03:46:46 -0000

Very interesting thanks for the info

Re: Does Podcasting Need Better Measurement?

TAD — Mon, 14 Nov 2005 10:42:30 -0000

I like your PS up there Pete. I agree that that would be really helpful. I love discovery sites. I'm not sure, though, that we'd need to change from the MP3 format to get something like that to work. It could be just as simple as a check box to say I listened to it, or just have it work through iTunes maybe.

Changing the format of podcasts just to suit advertisers doesn't seem like a very smart idea.

Re: Does Podcasting Need Better Measurement?

Franck Mahon — Sun, 13 Nov 2005 21:17:06 -0000

Nice debat which is going on since 2 or 3 days. It seems the Audacity format is abble, while the listeners are connected, to report lot of information about what they'll do with the podcast. But the question nobody is asking is, what can really Audacity's format report to advertisers or podcasters if listeners will sync to their iPods, PSPs or mobile phones? If this solution is only for people listening on a computer I'm not sure it'll attract podcasters. They will never pay so much to have only part of the info.

Re: Does Podcasting Need Better Measurement?

TAD — Sun, 13 Nov 2005 18:00:16 -0000

I think Paul hit it on the head. The drive to commercialize the podcasting universe is irrelevant. People are making podcasts because they enjoy making podcasts, not so that they can earn a living doing so. The most popular podcasts, CommandN and TWIT among them don't seem to have a problem attacting advertisers (whether they're taking money from them or not).

Any solutions to how to monetize podcasts will, just as Paul said, come from the most fervent podcasters themselves, not from a large company having no real interest in the content.

Re: Does Podcasting Need Better Measurement?

Paul Montgomery — Sun, 13 Nov 2005 17:27:05 -0000

It's an entertaining argument, but none of it matters. Kind of like going back in time and watching a T-Rex fight an allosaurus, while the tiny mammals get busy out-surviving both of them. The people who are doing it, not talking about it, wil be the ones testing the concepts in the market, and that's all that really counts. I'd respect Cameron Reilly's opinion on this far more than Dave or Mitch.