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Because the costs of entry are minimal online, internet radio can appeal to the long tail of music tastes.
For me, traditional radio is only listened to in my car. For my entire life I have associated my car with the radio. Now and in the future, it seems like i'll be associating my phone with radio -- and will be listening to internet radio!
What is your conclusion? Is this another one of those Mashable articles that makes everyone in entertainment out to be a weasel?
I think "god damn the boomers" every time I turn on the radio and hear the same Doobie Brothers song that was playing the last time. I don't know if the whole country is like that, but the "big" radio stations in our area play mostly the same 15 "classic rock" songs. There are two college stations, one of which plays 90% "classic rock", the other one plays 90% of college rock bands that haven't changed their sound since "They might be giants". 10% of the times, the college stations play something cool.
If the boomers want me to pay for their retirement, they'd better let go of the radio.
/mark
The truth is that for artist without a record deal Internet radio open a huge door of marketing opportunities that help them compete on a same level with top bands, which is great for them and listeners. But, for bands with record deals that have to share their revenue with the label company, distributors, etc., this is cutting their chances to increase music sales on the Internet... Or at least this is what some of them think.
Personally I think Internet radio is here to stay, and companies like Soundexchange needs to think about the whole picture. Internet radio is not satellite radio.
Many pandora fans will attest to that. However, Pandora just scratches the surface of the possibilities. The internet allows the narrowest of demographics to be served through online broadcasts. Imagine radio programs geared towards everything from softball players to airline pilots-- Internet radio is THE medium that makes it possible.
There is no crisis with internet radio, and it's not going anywhere. If the SoundExchange option is taken away through higher royalty rates, artists and webcasters will just have more incentive to negotiate between themselves. And that's the way it should be, anyway. We don't need the government to set royalties.
WHAT PLANET DO YOU LIVE ON.
As a commercial broadcaster I will tell you I write royalty checks every month !
How does ten percent of your gross sound to you.
If you are operating on a twenty percent margin
ten percent of gross can hurt.
I wish the world for radio was as you paint it.
The public, or the consumers of these media venues should be as educated as possible on these issues, in order to make informed choices and whether or not to make changes in their listening habits.