Mashable - The Social Media Guide - Latest Comments in Top 10 Reputation Tracking Tools Worth Paying For

Re: Top 10 Reputation Tracking Tools Worth Paying For

Mạc Phong — Wed, 23 Sep 2009 20:58:55 -0000

good site http://thegioinet.org

Re: Top 10 Reputation Tracking Tools Worth Paying For

alisonjuli23 — Sun, 13 Sep 2009 10:01:24 -0000

We help you discover topics that best fit your industry niche.
www.contentunltd.com

Re: Top 10 Reputation Tracking Tools Worth Paying For

acaiberryreviews — Tue, 08 Sep 2009 14:21:24 -0000

I had no idea there would be enough clientele for even one of these companies, let alone 10.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Ace the sharp — Sat, 22 Aug 2009 22:50:50 -0000

hi Dan, really enjoyed this post - was wondering if you will be doing an update on this topic with an international blend of monitoring tools/service. As you know international social network activity and revenue potential (i.e. QQ) does not pale in comparison to Twitter and Facebook respectively, it would be awesome to see which companies has start to reach beyond the continent.

thanks!

Re: Top 10 Reputation Tracking Tools Worth Paying For

Misao — Sat, 22 Aug 2009 22:45:33 -0000

Thanks, i'm interested in Reputation Defender services.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Ace the sharp — Sat, 22 Aug 2009 22:38:53 -0000

thanks!

Re: Top 10 Reputation Tracking Tools Worth Paying For

josiestewart — Tue, 28 Jul 2009 08:14:28 -0000

Great article, thanks Dan.

Now to choose the one that is best for out company.

Josie
@platform45

Re: Top 10 Reputation Tracking Tools Worth Paying For

josiestewart — Tue, 28 Jul 2009 08:02:27 -0000

Great article, thanks Dan.

Now to choose the one that is best for out company.

Josie
@platform45

Re: Top 10 Reputation Tracking Tools Worth Paying For

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Re: Top 10 Reputation Tracking Tools Worth Paying For

David Rosen — Wed, 08 Jul 2009 19:25:30 -0000

I like a lot of these tools. And I was never been more excited than when I saw one of them bring a communication model I had studied in college to life in all its pulsating bloggy glory. But as someone who spends his life in the B-B PR world, I have to assert that sentiment analysis tools will ever come close, much less replace, people. (Yes, transhumanists, even when the singularity arrives.) Seriously -- there are some blog entries where it'll take me up to five minutes to analyze and weigh all the nuances and the comments beneath them before I can assign an accurate sentiment score. Add in the fluid nature of communications between blogs and there's just no way the linguist quants can assemble the social media humpty dumpty. You need people -- senior people with lots of experience and context -- to do B-B social media audits with any degree of accuracy. That aside, these tools can make conducting the audits and tracking ongoing conversations a lot easier.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Daniel Dessinger — Tue, 07 Apr 2009 10:58:37 -0000

Interesting that I don't see any author responses to comments. With 50+ comments, I would want to engage my readers so that I reinforce their positive impression of my personal brand.

Visible Technologies very possibly offers the most amazing reputation management tool available to the public. I'm disappointed that a screen shot wasn't provided to showcase their expensive awesomeness.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Tony Priore — Thu, 05 Mar 2009 12:50:51 -0000

It is unclear how you arrived at your top 10 list. If you had reviewed the recent Forrester wave report: "Listening Platforms, Q1 2009" you would have been aware of Biz360 -- www.biz360.com. Forrester cited Biz360 as one of the top seven leading listening platform vendors. Forrester states, "While brand monitoring platforms faithfully report on brand conversations and competitive news, they do not go far enough to turn this information into marketing insights. Forrester reported on the "next evolution of this market in which listening platforms not only listen to conversations but also extract insights and deliver those insights in ways to facilitate a change in marketing strategy."

In this context, Forrester identified "Biz360 is a strong performer with an innovative product offering — Opinion Insights" and a "solid offering characterized by balanced data coverage, strong reporting tools, and cross media coverage."

For the record, Biz360 monitors and measures social and traditional media on behalf of a wide range of global 2000 clients such as Allstate, Nortel, Shell, AAA and Verizon among others. Our solution is built on a proprietary technology platform which aggregates, measures and analyzes information across a global network of content sources. We employ current data mining, statistical modeling and text analysis techniques such as NLP to assess the nature, impact and tone of consumer generated conversations, news articles and product reviews/ opinions. Clients have access to a variety of relevant tools and metrics designed to yield actionable insights in flexible formats.

Our three solutions, Community Insights (75 MM CGM sources including blogs, message boards/forums, social networks and microblogs), Media Insights (50K+ traditional print, broadcast and online news media) and Opinion Insights (10K online consumer and expert product review sources) work together and separately to enable our clients to analyze the broadest set of content that influences the perception of their brands. We believe that different types of communication have different influence and it is important to be able to “connect the dots” by examining the influence of each. I invite you to contact me directly to learn more about our company and the solutions we offer.

Re: Top 10 Reputation Tracking Tools Worth Paying For

David Alston — Wed, 18 Feb 2009 07:29:38 -0000

Miguel, that's very kind of you to say. Thank you. We are certainly very proud of our customer support team for their dedication to helping customers and our R&D team for their focus on innovation.

And thank you so much for choosing to work with Radian6. We appreciate it.
Cheers.
David

Re: Top 10 Reputation Tracking Tools Worth Paying For

Miguel — Tue, 17 Feb 2009 21:32:36 -0000

Radian 6 totally rocks. My company uses it and what impresses me most is the customer support. Not only that the company is constantly updating and adding sites.

I would totally recommend Radian 6.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Janice Fleisher — Wed, 21 Jan 2009 14:49:25 -0000

Hi, has anyone used SM2 by Techrigy? They have what is called a Freemium account that's complimentary, as well as paid services that return more results. Would be interested in anyone's experience with them.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Tracy — Tue, 20 Jan 2009 11:28:26 -0000

I'm a fan of a new product called Spark from a small software company called Spiral16. Spark is similar to Radian6's solution, but seems to have more advanced features. It's fairly new to the marketplace, but I would definitely put it on this list..

This is the company Web site: www.spiral16.com

Re: Top 10 Reputation Tracking Tools Worth Paying For

Tom Britton — Fri, 16 Jan 2009 03:39:40 -0000

I agree with Joseph and believe that for anything more than small company, hiring an Agency that uses a tool like radian6 or repumetrix (haven't used this one yet but seems pretty good) for social media monitoring and online brand reputation is the way to go. Trying to train someone to understand what to look for and the impact of the posted message is very difficult and is further complicated by the SEO implications a response may have. Somethings your going to want to optimize and make visible while others you just need to overlook as a short term blip.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Joseph Fiore — Thu, 15 Jan 2009 16:10:16 -0000

I'm glad I checked the notifications to this post, as there have been some excellent points raised throughout, and to respond to the questions posed on competitive review, this is a service we offer. One important advantage to raise concerning the tools mentioned thus far is how they provide information liquidity and transfer of knowledge.

We had one memorable incident with a client where their communications person (and lead for a major account) just up and left the company. When they sat down to apprise the client of the changes in account lead, they asked what happened to all the brand and reputation tracking they had been shown up until that point, prompting a very nervous call from our agency client. In few words, they were ecstatic to hear that the campaign monitoring had not walked out the door, and was accessible by establishing a new account holder.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Hannah Del Porto — Thu, 15 Jan 2009 14:51:57 -0000

What they said ^^^

Frank raises an interesting point - whether the comparison of client and competitors is meaningful.

I've seen many companies put a lot of effort into developing their own tracking, then add in some competitor names and call it a day.

Well, when you look at the resulting graphs and reports of course it looks like the client demolished their competition. Makes for happy PR people but not a lot of value.

I think this is another important distinction in the market. Some companies need help developing search strings, determining which metrics to use and managing the results. Others have a team of people to do that and just need the darn software, thankyouverymuch.

Besides the feature variation in the actual platforms listed, companies should consider what level of consulting/service fits their needs.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Leon Chaddock — Thu, 15 Jan 2009 13:20:22 -0000

I agree with Glenn and Giles on this, most of these applications allow competitive intelligence and comparisons. With Sentiment Metrics the client can add the brands/key phrases/ topics/ people into the system they wish to track and then run comparisons on them. So they can compare values like sentiment and buzz volume, creating share of voice metrics and the like.

Leon
SentimentMetrics.com

Re: Top 10 Reputation Tracking Tools Worth Paying For

Giles Palmer — Thu, 15 Jan 2009 11:39:11 -0000

@Frank Lawrenson: I agree with Glenn, i'd be amazed if this isn't out-of-the-box for any of these apps - it is in Brandwatch

Re: Top 10 Reputation Tracking Tools Worth Paying For

Glenn Fannick — Thu, 15 Jan 2009 11:29:04 -0000

@Frank Lawrenson: Yes, this is a strength of Dow Jones Insight (http://solutions.dowjones.c..., and I suspect a few others on this list which provide a comprehensive approach to corporate media measurement and monitoring.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Frank Lawrenson — Thu, 15 Jan 2009 11:21:21 -0000

Are there any applications available that can track one company/product against a large variety of others and draw meaningful conclusions? Thanks for publishing the list.

Re: Top 10 Reputation Tracking Tools Worth Paying For

David Alston — Tue, 13 Jan 2009 21:07:25 -0000

To the guys at
SocialTrending
(comment 102) and
everyone else here
who talked about
their Radian6
experience - thank
you. It was very
kind of you to share
it.

Re: Top 10 Reputation Tracking Tools Worth Paying For

Sebastian Rosenfled — Tue, 13 Jan 2009 09:03:24 -0000

@Dean - When it comes to source of information and sites to
track, there are two ways to do it: one is to search the
entire network as search engines do, the other is to select
wich sites (or type of sites, ex. "blogs", "review
sites", "journals") you want to track. This is giveing us
great results when we analise and compare the influence of
each source/site. This allows you to focus your online
efforts first on the most influencial sites.