Mashable - The Social Media Guide - Latest Comments in No, YouTube is Still Kicking Hulu’s Ass

Re: No, YouTube is Still Kicking Hulu’s Ass

Simon Rain — Fri, 04 Jul 2008 23:56:17 -0000

wait until they open up to other countries, unless the number displayed are for US visitors only

Re: No, YouTube is Still Kicking Hulu’s Ass

SportsBizGuy — Sat, 21 Jun 2008 20:31:25 -0000

RS - I see your point but what about the fact that there are still millions who HAVE heard of the Leave Brittany Alone video---probably more people have heard of this than have ever been on Hulu or even heard of it...

Re: No, YouTube is Still Kicking Hulu’s Ass

Mark "Rizzn" Hopkins — Fri, 20 Jun 2008 21:26:47 -0000

You're right. My mistake ignores a factor serving only to widen the gap even further between the two (since a single visitor could have multiple visits per day).

Re: No, YouTube is Still Kicking Hulu’s Ass

Mark "Rizzn" Hopkins — Fri, 20 Jun 2008 21:26:08 -0000

The place where Hashim and Mark Cuban don't get it is the scale. Hulu will *never* scale to the point of YouTube, making those measly profits pointless.

Re: No, YouTube is Still Kicking Hulu’s Ass

Mark "Rizzn" Hopkins — Fri, 20 Jun 2008 21:23:27 -0000

Good grief, Jake. If you're so down on Web 2.0, why are you here?

No good conversations on any Web 2.0 site anywhere?

oooo-kaaay.

Re: No, YouTube is Still Kicking Hulu’s Ass

Jake Lockley — Thu, 19 Jun 2008 20:49:29 -0000

Do your research:

The videos on YouTube are on every other video site. Once they are posted on YouTube the videos are reportsed everywhere. If you only look at YouTube you may not know that, but there are content aggregators that do nothing but take and repost YouTube videos, and there's a lot of them. Many of them even have advertising.

Conversations? Community? Where? There's no dialogue in Web 2.0, a comments board does not make for good dialogue, following conversations, and having discussions, it makes for trolling announcememts of opinions. (like this post)

What Hulu offers is access to the same stuff people are renting through Netflix every day, and old rare stuff that you don't see on Netflix or on TV. Anything a studio puts out is going to end up on Hulu as well as Netflix.

Who's heard of Hulu? People who are looking for more than World's Most Stupidest Videos and Ignorant Opinions. In other words, everyone who isn't a child killing time at school or dumb slacker at work.

If I ever look for a video online, YouTube is the last place I look. I even look on Video.google.com before looking on YouTube.

Re: No, YouTube is Still Kicking Hulu’s Ass

RS — Thu, 19 Jun 2008 13:11:25 -0000

Working at a major ad agency, I've already seen a couple big brands push back from doing fairly sizable ad campaigns on YouTube for fear of having their brand alongside questionable content. Clearly these brands aren't Coke or Nike where those type of concerns would matter. But they do have deep pockets as well and there is a lot of trepidation by some brands to spend in the user-generated content space where editorial control is spotty at best.

Hulu's advertising program is still invite-only, but brands like these would LOVE to put their ad dollars into a space like that.

For every viral hit on YouTube with six-figure-plus views, there's 1,000 other videos that nobody has seen. Bite-sized video content is huge and will be a great fit for certain advertisers. But professional, long-form content isn't going anywhere anytime soon either. It still has much broader cultural appeal and serves as a far greater cultural point of reference for casual interaction. Ask the average joe in an elevator what he thinks about the 'Leave Brittany alone' video. Half the time you'll get blank stares. Ask him about even a semi-obscure cable show and you'll at least get a glimmer of recognition, if not informed feedback.

Re: No, YouTube is Still Kicking Hulu’s Ass

Greasyguide.com — Thu, 19 Jun 2008 12:47:44 -0000

Youtube offers:

1. Videos that you won't find anywhere else.
2. Original and wacky stuff that you won't find anywhere else.
3. New voices, opinions, and people
4. Conversations!
5. A Community!

Hulu offers:

1. Re-runs of stuff you've seen 1000 times already.
2. Boring movies that you hated in the first place.
3. Re-runs of stuff you've seen already.

Don't think that the internet is king cause people still watch a lot of TV.

Netflix is 100 times better.

Re: No, YouTube is Still Kicking Hulu’s Ass

Lorien — Thu, 19 Jun 2008 11:01:17 -0000

Wow, who's heard of Hulu? Obviously, YouTube wins in name recognition. And though they aren't monetizing well atm, I'm sure YouTube could put up one button ad and out-earn most sites in minutes!

Re: No, YouTube is Still Kicking Hulu’s Ass

ryan — Thu, 19 Jun 2008 10:43:26 -0000

In my opinion, Hulu is kicking YouTube's ass in quality over quantity. I rarely find anything worth watching on YouTube, and when I do it's 1-3 minute clips. I've been using Hulu as a replacement for cable. I will gladly sit through three or four ten-second commercials per episode to be able to watch (essentially rent) full length HD television shows for free. Since the addition of The Daily Show and Colbert Report I've been spending at least an hour or more there per day. Hulu has even started to replace iTunes for me as well. It's more efficient for me to "rent" a show from Hulu that purchase from iTunes. I don't need to store it on a hard drive, I dont need to wait for downloading, I don't need to pull out my credit card. YouTube and iTunes definitely have their strengths but for me Hulu is the way to go.

Re: No, YouTube is Still Kicking Hulu’s Ass

Emily Williams — Thu, 19 Jun 2008 10:29:28 -0000

Maybe it would make more sense globally to compare YouTube to a site like SideReel, to get a better idea of how things are internationally. As Alfie mentioned, Hulu isn't available outside the US, which to me is such a turn off that I won't use it even when I'm back in the US. How does SideReel (or a similar site) make money? That would give an idea of how two sites with similar concepts but different content compare. I realize this isn't the original question, just an idea of another way to look at how YouTube is doing relative to competitors.

Re: No, YouTube is Still Kicking Hulu’s Ass

John — Thu, 19 Jun 2008 09:02:16 -0000

Also, you mistook pages per visit for pages per visitor.

Re: No, YouTube is Still Kicking Hulu’s Ass

mrshl — Thu, 19 Jun 2008 08:18:11 -0000

Ding! Ding! Ding!

This guy gets it.

Re: No, YouTube is Still Kicking Hulu’s Ass

Megan Boris — Thu, 19 Jun 2008 08:18:10 -0000

Megan Boris

What is HULU. Maybe I've been in the dark, but I've never heard of it before this post. However, after reading, while HULU may not be more popular or well known than Youtube, it apparently brings in more revenue. Interesting...Thanks!

Re: No, YouTube is Still Kicking Hulu’s Ass

Hashim Warren — Thu, 19 Jun 2008 08:10:43 -0000

You completely missed Marc's point. He wrote:

"Which leads us to the one area, OK lets say two areas that Hulu is just stomping all over Youtube;
1. Revenue Per Video
2. Revenue Per User"

Re: No, YouTube is Still Kicking Hulu’s Ass

Chris — Thu, 19 Jun 2008 06:19:20 -0000

Once Google starts to unleash ads then it will make even more money, for them it is not about the money, they want to be as less intrusive as possible. Hulu is making money because they have the backing of the media and can force feed the ads. If the media had backed Youtube, they could have had a global reach and made more money than now. Marc Cuban better concentrate on Mavericks, they stink. Cuban might have made money but no one will remember after he dies, he hardly has done anything for the masses.

Re: No, YouTube is Still Kicking Hulu’s Ass

Mark "Rizzn" Hopkins — Thu, 19 Jun 2008 05:54:02 -0000

There are ads being run on YouTube. I'm not sure what percentage of the site is monetized, but given the sheer volume of the site and number of adsense banners running, I have a suspicion that it amounts to a little more than half a percent, the only requirement for more revenue for being hauled down than Hulu.

Re: No, YouTube is Still Kicking Hulu’s Ass

kenny — Thu, 19 Jun 2008 05:34:47 -0000

I think you missed Marc's point. It isn't about eyeballs or visits or traffic, unless you can turn that into money.

Re: No, YouTube is Still Kicking Hulu’s Ass

alfie — Thu, 19 Jun 2008 04:40:07 -0000

aaah, compete traffic, US only. Gotcha - sorry!

Re: No, YouTube is Still Kicking Hulu’s Ass

alfie — Thu, 19 Jun 2008 04:37:21 -0000

How is it that you've completely ignored the fact that Youtube has *global* reach whilst HULU is limited to viewers in the US only? Subconscious "USA is the world" attitude?