DISQUS

Mashable - The Social Media Guide: 2006/03/17/innertee-t-shirt-remixing/

  • Bart Claeys · 3 years ago
    Where is the link to the innerTree website?
    Or is there something I don't get... Confusing article...
  • Pete Cashmore · 3 years ago
    Oops, fixed!
  • csven · 3 years ago
    This is something very much worth watching imo as it gets to the heart of something I'm expecting in the long term: the rising value of basic components for fabrication. In this case it's the t-shirt and the ink. At some point, it'll be the resin. The copper. The pulp. All the core components used by corporations to make the products they sell to consumers. I venture at some point our children will shovel waste into a nano fabrication unit. But the granularity isn't the issue; it's the systems now in place and how the evolve. Or don't.
  • Josh · 3 years ago
    I think spreadshop allows somethig similar, though I am not sure. You can take designs people upload, add them to shirts (more than one design per shirt), text, colors, shirt color, etc.

    I haven't used it enough to know exactly what it can do, and/or if all designs are eligible for that sort of playing around.

    www.spreadshirt.com
  • Pete Cashmore · 3 years ago
    Josh,

    Yep, Spreadshirt is pretty cool. I should take another look.
  • Pete Cashmore · 3 years ago
    Casey,

    Thanks! I'm checking out Printfection now...
  • Bart Claeys · 3 years ago
    I've still no clue what that website is all about. There is threadless.com which totally rocks. I personally don't like cafépress and similar businesses. innerTree looks weird, the logo looks weird. I can not define even one person who could be in the target group of this website, graphically speaking. It doesn't breath Web 2.0 at all. Still confused about this post...
  • Pete Cashmore · 3 years ago
    Bart,

    Hehe. It's not weird - it's edgy. :)

    The point is this: a major driver of Web 2.0 is the ability to microchunk ("break into small pieces") media and reassemble it. Blog posts are a good example - a blog post is like an elemental unit that gets bounced around the web, republished, and remixed in lots of different ways. innerTee takes than microchunking idea and applies it to t-shirts, allowing you to pay for the microchunks you use.
  • Casey · 3 years ago
    Pete,

    I agree with you. I think you will see a lot more of this "mix and match" going on in the near future. I know there are lots more companies besides innerTee that have been thinking about this concept. It will be very interesting to see how the different folks use and leverage the user supplied content "chunks" and apply this to the world of mass customization.
  • Indigo Clothing · 3 years ago
    Will be interesting, am keeping my eye on this.
  • dg · 2 years ago
    Many of these sites are similar (subtle changes in business models), but the leader will be the ones who can grab mass appeal and then run a smooth operation with controlled costs. And don't forget the business has to be run by people who know how to bring product to market, market it, create the opportunities for broader distribution, fulfill orders in a timely manner, continuously focus on the customer and eventually turn a profit. It is not easy and takes much experience, guidance and people supporting you in multiple areas.

    There is much more that goes into a business than idealistic dreams about what is "cool and edgy"....web 2.0 crappola/mash-up. It's all cool for about 15 mins.
  • old yeller · 1 year ago
    "Don't forget to add Mashable to your friends on your favorite social sites:"

    Josh,

    Yep, Spreadshirt is pretty cool. I should take another look.