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Enter the Zappos Sharing Happiness $3,000 Shopping Spree Giveaway Contest
If the user gets enough out of it, either in terms of money, or other value (ala del.icio.us popular) it could work.
Yeah, the old micropayments debate. I certainly don't buy into the idea that we'll be paying a few cents to view a webpage (as many people keep insisting), but I guess if you consider iTunes to be a micropayments system you might say there are things happening in the space.
Robert - no, in my opinion pay-to-surf has always been a silly idea.
Hehe. Yeah, like I say, I expect you guys have checked the figures on this one - I must admit I've no idea how much you can make from lead generation. Clearly, the answer is "enough". :)
keep it coming Pete ...