I posted some of this over at Inside Facebook, but it bears repeating IMO:
Absolutely! Not only should developers constantly read their application wall and review boards, but also regularly solicit customers for feedback via the updates and other communication channels in FB.
As you start to gain a core set of customers, which include especially the “evangelical†fans & customers, ask them for feedback and begin the conversation about your product. Getting them involved in your application is essentially inviting them to take some level ownership of the app, and therefore some level of emotional investment in what it is you are, in reality, creating together.
I encourage all developers to consider, plan, and implement excellent customer service from launch-day forward. Respond quickly, and make your customers a part of your team. Let them know they’re a part of the team, and that they input is important. Which, of course, it is.
All Comments
Absolutely! Not only should developers constantly read their application wall and review boards, but also regularly solicit customers for feedback via the updates and other communication channels in FB.
As you start to gain a core set of customers, which include especially the “evangelical†fans & customers, ask them for feedback and begin the conversation about your product. Getting them involved in your application is essentially inviting them to take some level ownership of the app, and therefore some level of emotional investment in what it is you are, in reality, creating together.
I encourage all developers to consider, plan, and implement excellent customer service from launch-day forward. Respond quickly, and make your customers a part of your team. Let them know they’re a part of the team, and that they input is important. Which, of course, it is.
* http://apps.facebook.com/threewords/