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Could this be a clever ploy in response to my comment earlier about how Facebook and Mashable are suckling at the same ad company's teet?
Hmmmmm... Or is it just a part of the hivemind sheeple group think of the social media and today is anti-Facebook day, (as it has been on digg, reddit, and pretty much every other site).
Cheers,
Aidan
www.MappingTheWeb.com
Oh come on! Who said it is standalone? Social networks are a way to aggregate privacy data for advertising and maybe other purposes. I know it's old fashion to say so, but haven't you thought of FBI or any other interested organization using social networks as a wonderful source of PII (personally identified information).
On the user perspective, social networks do lack some "true value", but who needs it? The penetration rate is way too low to speak of any real competition, media space is 2-3 years behind IT, and IT is at least a 100 years behind the society. People are thirsty for social media by all means, and they will give out their PII as long as it's requered to be there.
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