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Unlimited usage flat rates came into being for internet access when it became clear that very few end users were pushing the set limits. A flat rate was a good marketing strategy that ultimately didn't cost ISPs anything. And even saved them from the complications of implementing/billing a tiered or per-usage rate. As the feasibility and ease of downloading large files (primarily video) has increased, more and more end users are consuming higher bandwidth, and the flat rates begin to make less sense.
It's actually a little amazing to think that ISP flat rates have lasted for 10+ years.
And the bullshit part of all of this is that there is no alternative!
But I have to say, the idea of charging a slightly higher rate overall and then giving consumers who pull off less, a smaller monthly fee could be a nice customer service/marketing angle.
As long as the standard rate wasn't too crazy.
Flat rates are getting 'abused' more and more so it's gonna be inevitable that the pipe hogs are going to have to pay more...
*oink*
So perhaps coming up with a different way of measuring that might be helpful.
Then again, as bandwidth and processor technology continues to improve and dovetail, pushing data should theoretically become more cost effective allowing a thicker margin for providers.
But it's hard to argue against the idea that soon, we'll all be what was considered a 'heavy downloader' in the past. Even using the term 'DOWNLOADING' seems archaic to me at this point.
Actually, even the distinction between 'offline' and 'online' media consumption is getting blurry.
It's not the 5% of the people using the net that is the problem. TW only wants the 95% of people that will pay $40/mth to read their email from home. Those people are greatly over paying for what they consume and are very profitable.
Peer to peer relies on upload bandwidth. Most cable systems cap you at 128-384K up while giving you 6Mb down. A better solution for this would be to lower the upload speed to 32K and give "free" bursts to 1Mb for say upto 10MB an hour.
To see how much they are loosing (if any) assume 384K up 24/7 for a month. That's 124GB/mth in transit fees worst case. At $0.50/GB that's $64. failt to
Still, is it fair? Definitely. Would I like it if I were a heavy downloader? Probably not, but it would cause me to re-think what I'm downloading and whether it's worth it or not. :-)
-Pete
Do I get a free month if I go out of town? Not likely.
There are two ways customers can do that:
1. They will cut off stuff they don't want to see when using internet = blocking ads = less money in the business, lower motivation for dot.coms to invest, slower development of the internet etc.
2. They will reduce stuff they want - downloading movies, listening to radio streams, generally being on-line at all = less money in the business, lower motivation for dot.coms to invest, slower development of the internet at all.
Both of them mean lower usability and utility of internet, lower motivation to use it for ISPs customers, less money for ISPs.
Why would ISP want to apply strategy lowering it own revenue?