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We owe them the respect of allowing them to present their products to us, so we can continue to enjoy the freebies that they indirectly help sponsor
This has two other beneficial side-effects. First, you'll be able to browse much faster (I've already managed to block a source of 6Mb Flash adverts that made using a well-known news site almost impossible until I added it to my rules). Second, you'll be at much lower risk from drive-by virus attacks.
If enough people use effective ad blockers, Madison Avenue will eventually cotton on to the fact that they are wasting their money and turn elsewhere.
Just think about it!!
Beyondwww