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MySpace Video has done pretty well against YouTube. But... I'm not sure there's much of a crossover between the demographic that uses Digg and the one that uses MySpace (and/or, where there is crossover, those are tech-savvy MySpace users who will likely stick with Digg). So I'm leaning toward thinking one really won't affect the other.
Ha! Yeah, MySpace News will surely be fair and balanced.
Tend to agree that MySpace News could never be as big as MySpace Video. In fact, MySpace News could completely fail to engage the target demographic if they just make it a Digg clone. If, however, they link to it from MySpace profiles effectively, then at least some of the traffic will convert to users.
Yeah, they have the traffic to make most things work. But this doesn't seem like the perfect match for the myspace demographic: like I say, focus on tabloid stuff and it could be a winner.
Looking at Hitwise clickstream data, last week 14% of downstream UK traffic from MySpace went to websites in our Entertainment category (video sharing and games), 8% to Lifestyle (dating mostly), 5% to Music, 4% to Retail, 2% to Business & Finance and 1% to News and Media.
In the end, MySpace News might pose a real threat for the attention of gamers and video sharing interests of many Digg members.
It's not really about news tho!
The only thing that will kill Digg is Digg itself.
Then, all the most ignorant, unappealing, disinterested, and desensitized, still, otherwise-worthless members of digital society will have a place to talk about the equally worthless content targeted for their demographic.
Yay!
1) It's not seen as a tool, but a time-waster by employers. The smart ones are already blocking it.
2) MySpace is played out. It has the image of a place where "I" can go and read about "me"--over and over again. Digg is a legitimate tool.
A more appropriate headline to this story might be MySpace News: The Void Filler?
Click my name to see another example of bending the rules for a bit of SEO.
-- Phil
I prefer a clear textual news site like Diggs which is able to give me what I want when I want it.
growing faster than digg.
and will have such quality news reporting, i saw the new site looks ugly but with lots of channels to see, that match every interest.
i hat myspace, facebook is much better, and i like digg. but i am planning to bring to the world the best of all of them.