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The $49 plan does allow your own domain but only 300 end-users. Realistically, any genuine business is going to have to go for the $99 plan which allows unlimited end-users.
Pricing seems to be the one area in which a lot of these web apps fall down - no, I'm not complaining about having to pay, I'm just surprised that they don't sit down and really think about how people are likely to want to use the service, especially free-lancers who are the easiest businesses to attract to a new web app.
In the case of Zendesk, they should look at how 37signals created "solo" plans for BackPack and Highrise, limited to one user/agent but with more practical portions of everything else. The advantage for 37signals was that they built up a lot of buzz upon a very vocal group, freelancers and one-man businesses.
You have a number of good valid points. We are discussing it internally at the moment and value your input.
If you send me your postal address then I will send you a Zendesk Buddha Machine - http://blog.zendesk.com/blog/2008/05/zengirl-an...
Best regards,
Michael
michael@zendesk.com