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Why not get your flickr account or techblog syndicated into a magazine? Assuming you pre-approve your content for republication, then why not?
http://tinfinger.blogspot.com/2005/12/its-all-a...
The sort of thing I was thinking about is in the second last paragraph of that piece: [A company attempts] "to devise its own products that do not use the IP of other sites, but relate to the same things that the other sites are covering, with the assumption that your users are familiar with that content because they have visited those other sites (probably through your links or mashup code)."
Maybe productisation is the wrong word. What I am talking about is creating new, independently legally defensible IP which is nonetheless dependent on consumers' broad knowledge of IP belonging to some other entity. I guess it's one of those concepts that is best explained by example, but I don't want to give away Tinfinger's game just yet.
Thanks for that. I think I understand what you're saying; the content is inspired by the content of other sites, but still unique.