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I agree that the Bill/Jerry ads were memorable, even if they didn't have a lot to do with PCs...I felt they were headed that direction. As for the, "most celebs use an iPhone" argument offered above... a lot of iPhone users I know are using their iPhones as 2nd phones or very expensive digital photo frames, and reverting to Blackberries and N95s while they wait for the bugs to get worked out. Just sayin'.
all these four are part of the campaign. there is a third commercial already out of pre-production and ready to play with Gates and Seinfeld and one already in pre production. people are getting ahead of themselves. unless we have a full month without a new Gates and Seinfeld Ad. how can anyone dare to say they have been dropped if Microsoft and CP+B are stating otherwise right now?????
Just my 2c
Greetz Mike - http://www.torrentin.com
...But not one of those crappy ones Apple talks about in the adverts, because I run Linux, which does most of Apple says is so great about them and none of the stuff that Windows has problems with. Best of all, the thing that Apple don't like to talk about, the price of Linux systems (hardware etc.) is much cheaper than Apple's.
The thing is, Apple won't talk about Linux in their ads, because it's a smaller competitor than them, so why are Microsoft not only talking about Apple but responding to Apple's own marketing.
You wouldn't catch Coke talking about Pepsi.
when it boils down to an argument of msft battling apple i wonder if that's really true. what i mean is, how large is apples share of the personal computing market? i'm talking how many people own an iphone or ipod but what percentage of people own a mac versus a windows machine? my guess is an overwhelming majority and while apple has probably seen their percentage rise over the past few years, is it by so much that msft is sweating it? i'd wager no.
but these ads are great because they accomplish one of two things that a marketer develops an ad campaign for - sales or branding. and since any little move that's made with the ads (jerry and bill ads don't make sense, jerry and bill are out, i'm a pc, etc) causes more discussion it only serves to reinforce the msft brand. even the apple fanbois, who state that the ads are horrible and osx is the best os, even they are helping build up msft’s brand.
all-in-all this is a brilliant ad campaign and my hat goes off to cp+b.
I wrote a post on my blog about my interpretation of the underlying message behind all of the ads:
http://www.jason-palmer.com/2008/09/new-microso...
Check it out and leave comments!
Don't get me wrong im an Apple user (and like the majority of folks a Windows user in the office) Ive been experiencing a series (aka many) problems with my Macbook pro recently and that combined with this obsessive Apple fanboyism ive seriously considered moving back the Windows. I mean, for example, look at the iPhone, if MS released exactly the same phone just imagine the flow of negative comment and further MS bashing. It would go insane. Oh but Apple releases a flawed device, folks just say "its OK lets just wait for the next firmware release and then we should experance fewer crashes and dropped calls". I find this attitude amazing, almost brain washed in many respects. I mean its a phone... it should not drop calls and it certainly not crash all of the time. People... the most basic function of any phone is to complete a call.. there are absolutly no excuses for a phobe to drop calls... non what so ever.
I say go MS!!!
- http://www.yanowhatimean.com/index2.php/2008/09...
human beings love the self-identifying w/ products, brands, political parties (see Sarah Palin effect). whether the campaign will last in the long run .... who know.
http://nl.youtube.com/watch?v=knQKdhGmL8s
I think you should give the "I'm a PC" adverts another chance. I think they are quite ingenious. They take the "I'm much hipper than you" message of the Mac adverts and use that very strength against Apple. The "I'm a PC" adverts are clearly giving a message to everyone who isn't a "hip college student" and saying, PC's are for normal working class people, stick with what you know. There's a clear message that the "hipper than thou" Mac users are not dwelling in reality. Try to look at these ads from the view point of a PC users. They are quite well done and deserve another look.
-LegitSquare
http://uk.youtube.com/watch?v=wAbBDMWKOpc