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We have a site that gets about 500-700,000 pageviews/day according to Google Analytics. The Alexa rating dances between 10,000 and 15,000. Not impressive, I know.
Now, we also have another site tha barely gets 50,000 pageviews/day. The Alexa rating? Between 12,000 and 18,000.
This means that sometimes, a site that gets 10 times less pageviews/day (same 10x-plus ratio with unique visitors) sometimes rates better in Alexa. Same goes for the Alexa "reach" stats, they just don't make sense when you're looking at the real stats of both sites.
So even for those who say that it is still a good tool to *compare* sites, please explain this to me how come a site that gets 50,000 pageviews and 15,000 uniques/day ranks better than one that gets over 100,000 visitors/day and over 500,000 pageviews/day.
Quantcast's approach seems to make a lot more sense to me.
http://www.alexa.co/site/help/?index=12
http://www.alexa.com/site/help/traffic_learn_more
chris @ www.frostfirebuzz.com - internet news
Hasn't done anything to bring my site out of the Alexa sewer :)
http://blog.3rdmartini.com/why-are-we-still-usi...