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On another note, while folks have looked at Google's Lively as some 'virtual world', I think it would be prudent to note that with Google's 3D modeling program, Earth engine, 3D Warehouse (user gen content), purchase of a game advertising company, and of course Google Maps, the notion of virtual worlding/gaming worlds is scattered about, and Lively is just a smidge of that.
Google maps and earth tend to get some pushback from fans of the pure 'open-world' model, but I'd like to point out that Google maps has been used with various functionality, to illustrate/navigate places like Second Life, Grand Theft Auto and World of Warcraft.
They might not be aware (but probably are) at something much bigger than what people are seeing. And with the recent relationships with Sony on their Playstation platform, I'd hope more people would start putting 2+2 together.
Something's up, but not sure what, yet. Although, we can hope. :)
Who knows, it may not be long before Google brings Lively into Google Earth.