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You had a lot of great comments and I think readers should try to focus on one or two ideas and see how they work for them.
I work for a professional networking company so I am heavily involved in the business aspect of web 2.0. Starting a Twitter account or signing up on professional networks is a pretty easy way to get started with the web 2.0 thing.
The biggest thing to do is just getting involved. Just jump in.
Best, Sonia
www.contentunltd.com