DISQUS

Mashable - The Social Media Guide: 2008/07/15/ori-brafman-introduction-sway/

  • Nathan · 1 year ago
    I've got my copy and finished the first chapter today. So far, it is fascinating. I keep trying to picture myself in each situation to determine if I would be Swayed the same.
  • thattalldude · 1 year ago
    I finally received my copy of the book today, thanks Mashable! I haven't had time to dig into it yet, but I anticipate lots of free time to read it tomorrow. It sounds really good from everything I've heard, I'm excited to be part of the discussion.

    Twitter @thattalldude
  • Mazuma Leap · 1 year ago
    I mentioned this on the Facebook fanpage as well.

    My Irrational Act:

    Here it goes, long ago I used to day trade a bit, I was in on the Google IPO and it was doing great (if anybody remembers this, it was moving up at a ridiculous pace). In a one hour period, it dropped about 20% (actually I think it was 16%, I unleashed my entire portfolio of Google...GOOGLE!!!!. Every now and then, for fun and because I am a masochist, I calculate the value of that moment of irrationality...let's just say in the several thousands of dollar range...excuse me while I go weep profusely for a few hours.

    Ori, I know in the first chapter of Sway you mention a conversation with a Financial Planner where his client kept holding onto a stock waiting for it to return to that arbitrary price that he purchased it at in order to "break even". I think my situation was equally as irrational because cognitively I understood the volatility that surrounded Google at that time, Google's numbers were incredibly strong, the market wanted Google to succeed, Google dominates it's industry like Rockefeller dominated oil in the early 1900's. Despite all the logical and rational reasons to hold onto Google, I dropped it because fear and irrationality eroded my cognitive process with a 45 minute period...with respect to your research, would you consider this irrationality or sound judgment?
  • Dana · 3 months ago
    The best book I have read ever....and I found it at the perfect time in my 55 year old life....I recommend Sway to everyone I talk to.