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Re: Glam Reigns over iVillage as the No. 1 Network for Women

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Re: Glam Reigns over iVillage as the No. 1 Network for Women

citizen.care — Sat, 23 Jun 2007 14:16:41 -0000

Glamâ€™s aggressive promotion and advertising certainly is a trigger point for consumers, investors, and Wall Street analysts to scrutinize its claims.

Comscoreâ€™s report lumps media properties targeting â€œwomenâ€ in one category and ranks them. Their errors are twofold. The first is in ranking many very different media categories in one meaningless benchmark. It should have at least broken it down into sub-categories such as Media Aggregator and Media Creator. Media Aggregator being an entity aggregating the majority of content for which they donâ€™t own the copy-right, such as Glam. Media Creator being an entity that owns the copyright of its contents. Another red-flag is that Comscore only measures and reports traffic for companies that are its clients. The double-counting issue would be more apparent to industry constituencies if Comscore measured all of the publisher properties, not just a subset of the Internet (i.e., clients of Comscore). The other blog networks such as Hollywood Blogads, which shares visitors with Glam, might not be on the radar screen if these networks were not the clients of Comscore. It is an industry phenomenon that awaits a solution, a code of conductâ€¦or regulation.

The issue with Glam seems to be that it aggressively nudges the two irrelevant indicators to create a story for its business valuation! In this blog entry â€œchief executive Samir Arora said he saw Glam headed toward a $500 million valuation, based on the value of comparable companies.â€â€¦ The only number Samir used to compare Glam with iVillage is the Comscoreâ€™s visitor number. But, the truth is that each visitor of iVillageâ€™s website brings 10x or 50x more advertising dollars than that of Glam, the reason being that iVillage owns all ad spaces associated with the webpage and/or visitor. On another hand, Glam Networkâ€™s bloggers webpageâ€™s ad spaces are offered to multiple blog networks, as well as Bloggerâ€™s direct advertisers. This reduces its earning potential to at least 1/10 of iVillageâ€™s. In additional, for each advertising dollar Glam receives, Glam has to pay a big cut to its bloggers. Glam only earns the advertising broker fee/commission fee in a sense for brokering the advertising sale to its bloggers.

Glamâ€™s aggressive advertising and promotion is heading toward pumping up its valuation for acquisition or IPO. Sounds familiar! The Bubble is here! Or a deja vu of the ERRRRRON, the one that shall not be named. VCs are jumping onto the bandwagon to perpetuate the myth because they expect a windfall from their investment. However, at the end of day, after a few opportunistic players exploit the hype of uncorroborated reports, average consumers, future stock-holders, and Internet professionals are the ones who suffer from the aftermath of the economic bubbleâ€¦. a roller coaster Internet business climate.

Re: Glam Reigns over iVillage as the No. 1 Network for Women

anonymous — Fri, 22 Jun 2007 14:56:42 -0000

Glam is a content aggregator in the same category as these guys such as b5media ( http://www.b5media.com/our-... and Shiny Media ( http://www.shinymedia.com/a... ), but not as a content producer such as iVillage.
Many blogs on Glam Network site is like this one
http://allieiswired.blogspo...
This blog also belong to BlogBurst Member Networks, as well as Hollywood Blogads Networksâ€¦.. What Glamâ€™s promotion and advertising are doing is CLAIMING that the traffic that it SHARED with other Blog-Networks such as BlogBurst and Hollywood Blogads, and many other blog networks, are truly GLAMâ€™s own traffic. It is murky and perhaps in violation federal and state laws against Fraud and False Advertising.

Re: Glam Reigns over iVillage as the No. 1 Network for Women

dee azer — Tue, 19 Jun 2007 16:33:00 -0000

â€œItâ€™s great to hear Glam is doing well, but what happens if they lose some of their larger blogs from the network? 500 million seems a lot for a company that doesnâ€™t actually *own* anything. Valleywag picked up on that fairly early on (http://valleywag.com/tech/t.... If one or more of their major league blogs decides to opt out of the network, taking all their nice page impressions with them, Glamâ€™s ad sales could take quite a hit. It seems like a bit of a fragile revenue stream to me.â€

Re: Glam Reigns over iVillage as the No. 1 Network for Women

altamiranyc — Tue, 19 Jun 2007 03:08:54 -0000

glamorous, thanks for the clue in. I just visited their site and this is some of the information you need ready to apply:

How often do you post to your blog?*
daily 4-6 times/week 2-3 times/week once a week monthly

Do you have an RSS feed?* Yes No
If yes, please paste code here:

What's the monthly traffic on your blog?*
(If you need help getting traffic statistics for your blog, visit: www.freestats.com, www.shinystat.com, www.statcounter.com, or another web traffic monitoring company.)
Page Views:
0-50,000 page views/month more than 50,000 page views/month donâ€™t know
Visitors:
0-2,500 visitors/month more than 2,500 visitors/month donâ€™t know

Re: Glam Reigns over iVillage as the No. 1 Network for Women

glamorous — Mon, 18 Jun 2007 21:40:51 -0000

to answer altamiranyc, I think they're more selective in terms of recruiting blogs, they only do higher traffic blogs these days. The ones who got in early stand to gain even though their traffic may not be that high.

Re: Glam Reigns over iVillage as the No. 1 Network for Women

altamiranyc — Mon, 18 Jun 2007 17:12:04 -0000

Not to change the topic, but how does one get their blog featured on Glam?

Re: Glam Reigns over iVillage as the No. 1 Network for Women

Craig A — Mon, 18 Jun 2007 17:05:31 -0000

Nice to read an article about the fashion industry here!

Re: Glam Reigns over iVillage as the No. 1 Network for Women

Mandy Kakavas — Mon, 18 Jun 2007 12:01:10 -0000

Go Glam! I used to work for the site as an editorial assistant when they first launched, and I couldn't be happier for them. The site continues to get better and better and the people who work there are nothing short of amazing..hard-working, creative, passionate people. Good work!