DISQUS

Mashable - The Social Media Guide: 2007/05/09/27-google-analytics-features/

  • Ali · 2 years ago
    Good tips there for understanding analytics.

    Most people just look at raw numbers and go cool, "But why don't I sell anything?!"
  • Amit Chowdhry · 2 years ago
    Very excellent post. I'll definitely be referring to this post quite a bit when I get access to the new interface. I'm still learning SEO techniques.
  • Community Building Blog · 2 years ago
    I'm a huge fan of Google Analytics and have written a few articles about specific features on my blog.

    I am waiting for the introduction of heatmaps for a nice additional touch.

    - Martin Reed
  • Adam Ostrow · 2 years ago
    They do have the heat maps - see #4. Kind of hard to tell from the screen shot, but it's pretty clear when you're actually inside the interface which areas of the country are hot in terms of visits, conversions, etc
  • Jim Greer · 2 years ago
    Overall the update is great, but as far as I can tell there is no longer any hourly view of visitor data. No one on the forums seems to know how to do this either.

    It's hard to believe that they would drop such basic functionality.
  • Adam Ostrow · 2 years ago
    You appear to be right, I can't find hourly view either. Hopefully they'll put it back in before they close down the old version.
  • CarlenLea · 2 years ago
    Yep. Still the best value for the money or just about any price. Some of those features aren't new, just new presentation.

    Looks like they are streamlining/enhancing a lot of the features and bringing popular ones a bit closer to the surface.

    My clients are going to love getting emailed reports again.
  • bl.asphemo.us · 2 years ago
    Yep, the new update is a considerable step forward.

    It's still limited in a couple areas compared to some other options... For examples, no admin area for controlling how page names are logged (it still just pulls Title tags for Top Content reports which lets changing URLs for a given item muddy reporting), and also it has no robust area for multi-attribute campaigns tracking... All that aside though, yes best-of-breed is still the operative term here. One can hold it up against top-tier tools without expecting it to beat them in all points, in fairness.

    For its low entry barrier, a good tool just got much better.
  • marc · 2 years ago
    I use both statcoutner and google analytics to compare stats, because both give some good feedback on my traffic.
  • Bill Hartzer · 2 years ago
    Unfortunately I haven't been lucky enough to have my Google Analytics account upgraded, but hopefully it will be sooner than later.

    I've tried a few analytics packages, including Google Analytics and Statcounter--but always end up going back to my trusty log file analyzer because it give so much more accurate data. Too bad Google Analytics won't allow you to import or rely on log files to give more accurate data.

    I have to agree with bl.asphemo.us, though, as this new update of Google Analytics seems to be a step in the right direction.
  • Adam Ostrow · 2 years ago
    My problem with log files is that they also count bots - for example, Google spidering our site. While this boosts our numbers, it's not really accurate.
  • Webanalyticsbook · 2 years ago
    Good summary of Google Analytics.
    I made a list of 149 alternatives to Google Analytics:
    http://www.webanalyticsbook.com/webanalytics-ve...
  • Nick · 2 years ago
    Damn, Pete. You've got some great writers on the Mashable team. Excellent, insightful post Adam. Look forward to reading more articles from ya :)

    Nick
    http://www/adgridwork.com | free advertising for bloggers
  • Adam Ostrow · 2 years ago
    thanks Nick :)
  • Foxinni · 2 years ago
    Haha. Google makes me laugh. The seemingly Non-evil entity is becoming more dominant that The USA itself. Soon we might be making war against a Internet Supergod. And yeah yeah... Such a sweet Stats system!
  • Simon · 2 years ago
    Has anyone seen the Visitor Type Contribution feature? I can't seem to find it in GA help nor by clicking around...

    Thank you
  • CarlenLea · 2 years ago
    Visitor Type Contribution?

    Not sure what you're looking for there. Can you describe what this metric should track?

    Also, are you looking for it in the old interface or new interface?
  • Simon · 2 years ago
    Hi CarlenLea, thanks for your reply. The article mentions this in feature 20. Visitor Type Contribution – This nifty little dynamic pie chart tells you the contribution your returning visitors are making versus new ones...

    I'm looking at the new interface.

    Thank you.
  • Vlad · 2 years ago
    yes it will be the best soon as its getting much better, also please visit http://www.serioushacker.com/
  • Duane · 2 years ago
    If you haven't picked up on it already, you may be interested to see the innovative visualization mode that another company uses for its overlay:

    http://crazyegg.com/

    It may seem a bit cartoonish or oriented to the "visual learner" as mentioned above, but it speaks volumes when you can immediately see that some parts of a site garner little interest.
  • Markenführung · 2 years ago
    That is an excellent summary of the core features and provides a good insight into the power of the new GA 2.
  • Jirka Wetter · 2 years ago
    Good article, but I would recommend to provide little bit more accurate information how to find that reports - it could help newbies
  • Luke · 2 years ago
    Hi Adam,

    Been using Google Analytics for a while now, and would like to showcase a most popular list of pages on my website. I know this is easy to do with a blog (wordpress plugin, etc) but I'm not running a blog. Analytics shows the Top Content by Title, which is exactly what I want, but I can't make it public (an RSS feed or something I can display on my homepage). New analytics offers feature of downloading a report in XML, etc but this is too manual and too slow. Any suggestions?

    Cheers,
    Luke
  • Schumi · 2 years ago
    Hi all,

    I'm quite a newbe to this goggle analytics, but i've found something strange with this new art of design interface vs the old interface.

    The thing is that i keep gettin' different numbers for the two type of interface.

    4example:

    Old interface: Absolute Unique Visitors: 355
    New interface: Absolute Unique Visitors: 278 (same range applied offcourse) and an extra X-file 4me is that the new interface shows "278" Absolute Unique Visits, while at the end of the page is shows "287" visits (only one day applied)

    So any idea??
    Thnxxx in advance.

    ps: sorry 4 my english
  • Rich Page · 2 years ago
    I really do love Google Analytics, and these are definitely some of the key points.

    One thing however, it seems that Google Analytics has taken a step backwards with its site overlay, even though it now pops up. Why? Because all it shows you is number of clicks on each link. What good is that without knowing the percentages of where people go? This used to be on the old site overlay, including the exit rate.

    I have a mini-review of google analytics on my blog too:
    http://rich-page.com/web-analytics/google-analy...
  • Google Analytics Guide · 2 years ago
    There is a best feature provided by new google analytic. That is you can download a complete report of all the parts of analytics, like site usage overview, visitor overview, traffic sources, top keywords, top content, map overlay overview, goals and goal funnel report etc. in a single pdf format.
  • Meaghan · 1 year ago
    Thank you - this is a fantastic overview and although I knew a lot of them, there were definitely some new tricks there!
  • SEO Company Pune · 1 year ago
    I've been using Google Analytics for quite a while now and i am all praises for it. Indeed one of the best free web-analysis tools ever created.
  • Kristal L. Rosebrook · 1 year ago
    Good Post
  • James · 1 year ago
    Google analytics is the best, hands down. I used to use statcounter, but analytics is so much better.
  • VaBeachKevin · 8 months ago
    Until GA offers more than 4 variables, real customer support, data insertion API, some kind of excel plugin, iphone app tracking, support for tens of thousands of sites in a single suite, and integration with my other vendors (email, a good testing tool, crm) it just wont work for me. Good for some, not for all.