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If FB had fought this, I know I would have cared more but the first stories I read were about how FB was pulling back and adjusting it based on complaints.
The bigger story to me is, maybe MySpc is finally falling off.
Maybe
When following the link provided in the post you are presented with a page that will list out "stories" issued by Beacon, but not implicit controls to turn off the utility. Losing faith in this spam service known as Facebook.
Sure. Why store all of that valuable data? We wouldn't want that. That's not why we set up Beacon. It was because you asked for it.
On the other hand, I DO see an option to globally forbid stories being sent to my profile, so maybe the change was just slow percolating through the system.
That aside, I agree that Facebook isn't dying, but it is for me. I'm one of those people that finds it to be like MySpace if it were run by the Stepford Wives (the original creepy ones, not the cheesy "funny" Nicole Kidman ones). Too "perfect" on the surface and completely flawed once you look deeper.
Getting bitten by zombies?
Human pets?
Pokes and super pokes?
wth is this crap?
Beacon or no, Facebook is dying to me.
Facebook and Zuckerberg have a long history of preferring opt-out as opposed to opt-in, and this will come back to bite them.
Facemash
PeopleRadar
Wall-to-Wall
Newsfeed
Default privacy settings
There is a lot of wrong in Facebook, and its coming to light. This isn't immediately reflective in Facebook's user #'s, but the bad PR is just starting.
It doesn't matter if Facebook users area aware of it or if it's opt-in or opt-out. The issue is that Beacon partners have somehow been coaxed into sending information about 100% of their txns over to Facebook.