Mashable - The Social Media Guide - Latest Comments in Top 10 Free Tools for Monitoring Your Brand’s Reputation

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

milan13 — Fri, 18 Sep 2009 01:34:48 -0000

anyone know how to recieve alerts when your brand name is mentioned on a specific website e.g. yahoo answers ??

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

alisonjuli23 — Sun, 13 Sep 2009 09:58:16 -0000

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Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Sliver — Wed, 09 Sep 2009 03:54:47 -0000

I agree, this site (samepoint.com) is CRAP. Aggregating readily available information from easily obtainable sources and just smashing them together is something any poorly written script can do.

Plus a service that is running solely on a GODADDY bargain basement server just shouts of stupidity and smells like a service run out of someone's basement. The results speak for themselves.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Jon — Sat, 11 Jul 2009 16:56:07 -0000

I tried that one and it doesn't work well. There is no organization with the results if you input your name. See for yourself. Thanks for the comment.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Mark Flaherty — Mon, 08 Jun 2009 14:51:19 -0000

great list. thanks, more intelligence about our business intelligence software mentions :)

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Kathie M. Thomas — Sun, 03 May 2009 02:10:30 -0000

But how do you get back on Google Alert when for some reason you've been taken off it! I have never learned why, my requests for help at Google are never responded to and I don't know what I did for them to exclude me from the alerts. Very frustrating.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Herb Firestone — Mon, 23 Mar 2009 23:58:26 -0000

Great list. Here's two more to add next time. Icerocket used to be my favorite until I discovered Whos Talkin!

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Travis Van — Thu, 19 Mar 2009 20:16:22 -0000

I think we're going to see a lot more vertical emphasis in brand reputation monitoring. Many of these tools cast such a wide net (i.e., ALL of Twitter, ALL publications, ALL blogs, etc.) and by being so horizontal don't have much depth in any one industry. ITDatabase is a new start-up (we're launching in May) that tackles the IT industry and brand management / media relationship management in this industry. None of these other "everyman" tools that span all mediums and industries can compete with a solution that's very precise to a single industry (at least, that's what we're hoping to prove in our case).

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Abhishek Kumar — Thu, 05 Mar 2009 01:44:32 -0000

You recommend backtype and cocomment for monitoring comments. How about disqus comments? Thats supposed to be leading the race towards comment discussions. And I see mashable has added it as their comment system as well.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Saravanan — Sat, 14 Feb 2009 08:02:34 -0000

Dan,
Useful stuff! I have been using Google alerts for a long time. I am trying out Backtype after reading here. Socialmention is cool too. Seems like FiltrBox is not working as I try.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Saravanan — Sat, 14 Feb 2009 08:02:34 -0000

Dan,
Useful stuff! I have been using Google alerts for a long time. I am trying out Backtype after reading here. Socialmention is cool too. Seems like FiltrBox is not working as I try.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Janette Speyer — Tue, 27 Jan 2009 14:25:33 -0000

Great list. Just found out from Social Mention that our blog was recommended. We always welcome suggestions good or bad. THXs again for the post.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Michele Mader — Fri, 23 Jan 2009 18:00:55 -0000

I just translated in Italian the article

Reputazione online

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Garritt — Mon, 19 Jan 2009 23:19:36 -0000

Great post. I didn't know about Social Mention or Yacktrack. I will definitely be using these tools in the future.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Social Media Monitoring — Tue, 13 Jan 2009 06:52:22 -0000

When using any type
of alert (such as
google alerts), you
should also consider
setting up alerts
that track your
competitors to keep
up to speed on what
they are doing and
make sure you stay
at least level if
not a step ahead.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

dean — Tue, 06 Jan 2009 10:37:01 -0000

Great summary!
One point I would make is that this covers very generalized information. Google blog search (for example) will never tell you about a consumer review of your product found on a commercial site. This is important regardless of what industry you are in.

For example, if you make/sell baby cribs, consumers can (and will) post their opinions of your product on retail sites such as target.com (amongst others). Or, if you are a hotel selling rooms, you can find consumer reviews on TripAdvisor.com (again, 1 of many). You get the idea.

Social Networking sites carry a very broad audience and many different topics, and are certainly important to be involved with. However, don't forget to dedicate some time to the sites that are specific to your particular market. In other words - make sure you're fishing where the fish are.

The only way to stay on top of user generated content (UGC) associated with online retailers is to use a tool designed to monitor these specific sites. Very few of these are commercially available today, however I suspect they are going to become an important part of your social media aresenal very soon.

Cheers

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Nuno Valinhas — Tue, 06 Jan 2009 10:26:40 -0000

Excellent post Dan!

For someone as I, that is stsrting to creat a web 2.0 culture in a recently created hotel chain - Tiara Hotels & Resorts, this will help a lot!

I've mentioned your post at our twitter: http://twitter.com/TiaraHotels

Cheers!

Nuno Valinhas

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Steve Schwartz — Mon, 05 Jan 2009 12:49:12 -0000

Thank you for the fantastic consolidated list. I had heard of some of them but you opened my eyes to some that I did not know exist.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Jan Altendorff — Tue, 30 Dec 2008 23:21:17 -0000

Thanks for this post Dan. I've recently come across and blogged a rudimentary but free and very useful little tool for monitoring brand/keywords against competitors on the GYM search engines, check out www.exactfactor.com and my original post for additional info

http://www.searchat.co.uk/i...

Cheers

Jan

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Mark — Tue, 30 Dec 2008 00:28:47 -0000

excellent post, thnx!

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Scott Mahler — Mon, 29 Dec 2008 14:55:57 -0000

In today's social media world, it has never been easier to keep track of your brand. There's really no excuse to let conversations about your company go on without knowing about it. But you are right, it can be a full time job so you may need to hire a marketing person to handle it all for you.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Jennifly — Mon, 29 Dec 2008 14:07:51 -0000

Great list....

My personal favorites are Google Alert, Delicious, Backtype social mention and
123people (great for personal brand monitoring.

Jennifer

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Dan — Mon, 29 Dec 2008 14:04:58 -0000

Hi Dan, thanks for the comment on the Webbed-O-Meter. I'm one of the creators of the tool. We are continually refining it and any and all feedback is appreciated. Can you give me the URL you were searching on? I can probably provide an explanation as to the results you are getting. Thanks!

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Gerald Weber SEM Group — Sun, 28 Dec 2008 02:44:07 -0000

These are some good resources, some of which I didn't know about. I bookmarket and tweeted this post. Thanks.

Re: Top 10 Free Tools for Monitoring Your Brand’s Reputation

Barbara Rozgonyi — Sat, 27 Dec 2008 22:18:12 -0000

Dan - great list of tools. To fine-tune into the blogosphere, I use Google's blog search feature. It's so important to monitor where and how you [and your competitors] show up online. You might miss out on a great PR opportunity or a chance to deliver outstanding customer service.
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