Mashable - The Social Media Guide - Latest Comments in Huffington Post Profitable?

Re: Huffington Post Profitable?

modemlooper — Tue, 25 Mar 2008 11:25:47 -0000

Julian is right. Some blog content makes no revenue from ads. I know this because I maintain a few different blogs in various niches and can tell you political and celebrity ads do not make as much as tech and money making/marketing ads do.

Here's a hint. Most blog readers are bloggers so put up some blog marketing ads on your blog regardless of content and you will see it get clicked.

Sample ad would read: make six figures blogging!

Re: Huffington Post Profitable?

modemlooper — Tue, 25 Mar 2008 11:23:13 -0000

Here's a hint. Most blog readers are bloggers so put up some blog marketing ads on you blog regardless of content and you will see it get clicked.

Sample ad would read: make six figures blogging!

Re: Huffington Post Profitable?

Patrick Altoft — Tue, 25 Mar 2008 05:48:39 -0000

They should be profitable with that amount of traffic.

Re: Huffington Post Profitable?

seanhackbarth — Tue, 25 Mar 2008 01:58:23 -0000

Being profitable in political commentary is rare. National Review never made a profit. It survived by donations from readers and William F. Buckley. The Nation, The New Republic, nor Reason make money. So I would be surprised if Huffington found some secret formula.

Why don't political publications make money? Mainstream advertisers are wary of linking themselves too closely to political ideas. If Disney bought ads in National Review it could alienate Nation readers and vice versa. With tech weblogs there's not that ideological concern. Apple and Microsoft can advertise on competing weblogs or the same one without ticking off potential customers.

Re: Huffington Post Profitable?

rizzn — Tue, 25 Mar 2008 00:27:24 -0000

@chrisbrogan that truly is a slice of irony. I'm sure you could get a couple bucks if you throw some ads about here and there, Chris. Just about everyone in the (social media) world knows who you are.

Re: Huffington Post Profitable?

rizzn — Tue, 25 Mar 2008 00:26:16 -0000

@ali I don't doubt your claim, as I've had a chance to talk briefly about this topic with Mary Katherine Ham before, and they seem like a solid group of capitalists with their heads screwed on right. On the other, I don't hear a lot of news regarding the company's financials, and I've looked around a bit for it.

Re: Huffington Post Profitable?

chrisbrogan — Mon, 24 Mar 2008 22:41:23 -0000

Funny, because I bet MOST folks think Huffington and the like are more profitable, and all this social media blogging is the fad. Crap, I've gotta start getting ads or something so I can grow up to be like you guys. Truly.

: )

Re: Huffington Post Profitable?

Ali A. Akbar — Mon, 24 Mar 2008 22:39:08 -0000

Townhall makes a lot of money.