You might want to check out There Is No Secret Sauce, the best strategic guide to corporate social web strategy.
James Pew
· 1 year ago
Here' s a good book written in simple terms by Larry Weber:
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Josh Bernoff
· 1 year ago
Wow, top of the list! Thanks for the recommendation.
Michael E. Rubin, Blog Council
· 1 year ago
Aaron,
There are two others I would suggest:
"Word of Mouth Marketing" by Andy Sernovitz. While many books focus on abstract theory or blogosphere politics, Andy's book is practical and has down-to-earth tips that you can implement today very simply. I give this out often as gifts, and constantly refer back to it. Yeah, I work for him, but I often recommended it even when I didn't.
"Selling the Dream" by Guy Kawasaki. This is a classic, and while it's not about corporate social media specifically, many of the principles laid out here have become hallmarks of successful social media projects. Guy lays it out succinctly: be passionate for what you believe in and have fun.
---- michael@blogcouncil.org 312-932-9000 I am a Blog Council employee and this is my personal opinion.
Denise
· 1 year ago
THE AGE OF ENGAGE is another good one (if I do say so myself :-).
Dave Freedman
· 1 year ago
I read two of the books on your list of five books on social media, which you say are excellent. "The New Influencers" is indeed almost excellent, because it provides a lot useful examples and anecdotes, and the author seems objective in his reporting on the subject. "Groundswell" is awful, in my opinion. The case studies are superficial, with no clear lessons. The authors seem to be repurposing their research, and they seem to be promoting themselves as the coiners of the term "groundswell," as it appears relentlessly on just about every page.
Question for you, Aaron: Did you call these books "excellent" because you read them and highly recommend them? Or is it because you are an Amazon affiliate and want to sell these books so you can get a commission? Thansk.
Beth Kanter
· 1 year ago
I read all the books on your list ... I got really inspired by the Strategic Listening book - although some of the social media stuff was too focused on tool.
I created a wiki on social media listening skills - more for nonprofits though
All Comments
Marketing to the Social Web: How Digital Customer Communities Build Your Business
There are two others I would suggest:
"Word of Mouth Marketing" by Andy Sernovitz. While many books focus on abstract theory or blogosphere politics, Andy's book is practical and has down-to-earth tips that you can implement today very simply. I give this out often as gifts, and constantly refer back to it. Yeah, I work for him, but I often recommended it even when I didn't.
"Selling the Dream" by Guy Kawasaki. This is a classic, and while it's not about corporate social media specifically, many of the principles laid out here have become hallmarks of successful social media projects. Guy lays it out succinctly: be passionate for what you believe in and have fun.
----
michael@blogcouncil.org
312-932-9000
I am a Blog Council employee and this is my personal opinion.
"The New Influencers" is indeed almost excellent, because it provides a lot useful examples and anecdotes, and the author seems objective in his reporting on the subject.
"Groundswell" is awful, in my opinion. The case studies are superficial, with no clear lessons. The authors seem to be repurposing their research, and they seem to be promoting themselves as the coiners of the term "groundswell," as it appears relentlessly on just about every page.
Question for you, Aaron: Did you call these books "excellent" because you read them and highly recommend them? Or is it because you are an Amazon affiliate and want to sell these books so you can get a commission?
Thansk.
I created a wiki on social media listening skills - more for nonprofits though
http://socialmedia-listening.wikispaces.com/