DISQUS

Mashable - The Social Media Guide: 2008/04/28/twitter-brand-management/

  • Abdur · 1 year ago
    Adam, thanks for the post. Here is a query for what people are saying about Mashable:
    http://summize.com/search?q=mashable
  • Adam Ostrow · 1 year ago
    yea, already open in one of my tabs :-)
  • Jeremy · 1 year ago
    I'd start by saying that I think Twitter is the most under-valued social media tool available. That said, very few people understand what Twitter is and even fewer actually use it. I don't think it's reached the level where any good brand manager HAS to be tweeting people every day, but it's probably good if they have an understanding of social media in general and how responding to people in a timely manner is important. Sometimes bloggers and new media people tend to forget that most of America doesn't live in Silicon Valley/San Francisco.
  • Simon Chen · 1 year ago
    Nice post! Kudos to the Disqus team!

    At the company I work at, we do monitor our brands, managing the various feeds (Tweetscan included) using Yahoo Pipes.

    Daniel, if you read this comment, FYI... On a related note re brand and customer care, it would be good for you and your team to be aware of getsatisfaction.com, there is a Disqus page there but no Disqus employees participating there yet.
  • Greg Rollett · 1 year ago
    Hey guys,

    Funny that this came up today. I actually got a Tweet from OverlayTV that said they had replied to a comment I had made about their service in a new Blog post clearing up my initial thoughts of their video service:

    OverlayTV @g_ro have no invite, but thought you would be interested to know that your thoughful commentary provided fodder for our blog ... about 4 hours ago from web in reply to g_ro Icon_star_empty reply to OverlayTV

    I think its great that they are paying personal attention to their users. I'll be looking into using the company's services now and how they can integrate into my company. All by trolling through comments and then locating me on Twitter
  • Adam Ostrow · 1 year ago
    yea, it's pretty cool ... we're getting a lot of ideas for features, fixes, etc by monitoring what people are saying about Mashable as well.
  • David Sterry · 1 year ago
    Thanks Adam for your article. You really highlight the main point. Customer service is something we're all struggling with and hopefully this social networking thing can help people who care to show it more effectively.

    Probably the most fun of building a new website or service is making people happy with new features and quick fixes. Hopefully, as a service, Tweet Scan can continue to innovate in helping people track their interests, be they business or otherwise.

    -Dave
  • m milton · 1 year ago
    Great article! Inspired me to set up a Twitter account.
  • Kayakman · 1 year ago
    why all the twitter buzz? pownce is a much better application...
  • Eric Mortensen · 1 year ago
    I've been doing this for awhile now with twitter.com/bliptv. The key thing is to respond quickly when someone has a question/problem. You don't need to make it public. Respond publicly only when your response can benefit the community at large. If you're genuinely helpful with your private messages, people will tweet about it and do your PR for you. You don't want to stick your 1500 followers in the middle of a constant barrage of customer support responses.

    I just try to tell my followers something cool every day and answer questions from people who would never think to email us and ask directly.
  • Dennis Stevenson · 1 year ago
    I don't have Lois's reputation, but I got similar treatment from SlideShare when I tried to sign up to their service when they were experiencing DoS attacks. Overall, it was very cool to get a response from not 1 but 2 Slide Share employees and find out why I was having such a problem.

    They couldn't fix it, but helped me understand what I should do in the mean time. It was late and I was tired and just wanted to save my post with an embedded slideshow... I'm very happy.

    The next day I wrote a rave post becasue I thought it was so cool. http://snurl.com/25pne

    From now on, I'll use twtter early when I encounter problems.

    D
  • gwen · 1 year ago
    Nice post
  • wook · 1 year ago
    love the post -- agree -- i personally use this now to track client projects we launch -- http://labs.laan.com/blog/summizereader/
  • Emily Williams · 1 year ago
    Great post! I've been looking for ways to maximize my use of Twitter, and this is a very useful tip.
  • Fireant · 1 year ago
    Great article
  • Funny Links · 9 months ago
    Good article ill start using your tips.
  • Funniest Videos · 7 months ago
    good stuff. yea i use twitter a lot. a lot of people marketing their stuff on it