Looks like Google pulled that press release from the archives and it's returning a 404 error now.
Smooth....
Alex Plank
· 1 year ago
That's odd. Especially since the missing release is still linked to from Google's main press page: http://www.google.com/press/
Io
· 1 year ago
Poor reporting, but interesting news.
Silverlight future is looking brighter
Alex Plank
· 1 year ago
Don, I don't understand how Google investing in a Microsoft product constitutes as pulling the wool over Microsoft's eyes. Maybe you could clarify this point with further explanation.
I get the irony about Google/DoubleClick being their largest advertiser but Google's DoubleClick is a big advertising company and wouldn't it be worse for Microsoft if it didn't have the business from such a large player in the advertising space? Or if Google decided to create a competing platform?
Adam
· 1 year ago
Your a little off here with your assessment. Silverlight is a fantastic platform and will take some time to get adoption in the market. Having DoubleClick address the platform with a ad serving solution is a VERY GOOD thing for MSFT. It essentially validates the play.
Look down the road a few years and realize that one of the ways that Microsoft is going to get adoption of the Silverlight platform is by making it a fair play in the ad market. Now the largest ad technology has embraced the platform laying way for ad dollars to flow into this platform with one less hurdle - no need to custom sell the platform to advertisers, its now just another part of the buy.
This is a good move by both parties and has nothing to do with Google. Doubleclick runs the ad delivery for the vast majority of ad dollars - they have to support Silverlight for their customers not as a way to sneak into MSFT's ad offerings for Google.
Bob
· 1 year ago
I'm afraid I have to agree that you're reporting here is extremely poor, with more than a hint of playing for links with the title and the content.
Silverlight is an extremely capable platform that has a very good chance of playing a major role in the next few years of internet evolution. The key uses of Silverlight include RIA development, rich media scenarios and advertising.
As part of their Silverlight strategy Microsoft need to increase adoption through as many means as possible. Extending and encouraging the use of Silverlight as a technology for rich advertising content is a key part of improving adoption and as such the announcement by DoubleClick is a positive one.
A valid point is that if Microsoft want to persue their stated goal of closing the gap with Google in the online advertising space then they should be innovating more there, particularly with reference to their own products. However, in a company juggling this many balls this kind of situation is bound to happen on occasion.
miguel
· 1 year ago
what nonsense! Silverlight is extreemly (sic) platform under what planets rules? First you have to convince people they should load yet another potentially security risky s/w from M$ on they're system. And for what? so you can get advertising?!? If the reporting is poor, the analysis in these PRO silverlight posts is terrible!
If companies want thier site to carry streams they want to earn add $$$'s from it doesn't mean the customers want content in that form. So not only is M$ not getting add from its own product, which its also not selling, but is totally beaten to the starting line - let alone the finish - by the company that already owns internet advertising - they didn't invest in silverlight, they invested in thier core business. Unlike microsoft.
harpless
· 1 year ago
I think it cuts both ways; by supporting the platform, Google are validating it, meanwhile Microsoft look weak by not being able to dominate their own platform.
Shahar Nechamd
· 1 year ago
Same thing happened also with WPF (The "Silverlight" for the Desktop technology of Microsoft). Yahoo came up with a really cool implementation of Yahoo IM in WPF more than a year ago and until now Microsoft haven't release any answer...
Justin
· 1 year ago
What are you even talking about? MS built WPF for anybody to use, Yahoo included. There is no "answer" because there is no question. Microsoft is in the business of putting out software platforms, Yahoo's IM client is a validation of the platform not a challenge to it.
Justin
· 1 year ago
Don, did you write this blog post simply because you hate Microsoft, that's really the only rationale because it doesn't make a lot of sense otherwise.
How does the fact that DoubleClick would START to serve Silverlight ads translate to them leading the space as you say. Do you even know if Microsoft's Atlas ad server can serve Silverlight? Were you even aware that Microsoft has an ad serving platform?
Something else that you point out that other commenters have pointed out that you fail to grasp is that this will help drive adoption of Silverlight which in the long run helps Microsoft take on Adobe's Flash. The format of the ad is pointless in a lot scenarios anyway since ads are served up via iFrames, they could be jpg, html, Flash, or Silverlight.
I went back and confirmed that you were the author of the "ad supported movies" post a few weeks back. You seem to have very little understanding of either the technology or economics behind internet advertising and you may want to refrain from writing about either in the future.
Hal
· 1 year ago
Retarted post. How can you be writing on a site that focuses on getting anything, anywhere, and criticize Microsoft for this?
As other comments said, your way of reporting sucks... A good reporter should only report the news and let readers conclude!
Jason
· 1 year ago
I don't get how this makes Microsoft look foolish... Google also has an app that runs on the iPhone, Apple's platform. Does that make Apple look foolish also?
EJRaven
· 1 year ago
Don Reisinger, I think you are wrong on this post, read the comments above, they pretty much covered what I was going to write
adviking
· 1 year ago
Interesting post and set of comments.
My only thing to add is that as part of the Cloud Wars, Microsoft would do itself a diservice and give prefential treatment to it's own divisions.
That is obviously MS Advertising should own Silverlight and IE 8 Web Parts BUT if they are moving too slow to do that, it shouldn't stop the progress of the other products.
This leads me to suggest that the result of KJ leaving should help the internal compeition further but in reality MS would do itself some favours by doing a GE on it's divisions and spin them out.
Uilleam
· 1 year ago
I agree, your assessment of this story is crap. If Microsoft had forced NBC/Universal to only advertise with Microsoft Ads, you would've been crying: unfair, monopoly, monopoly, bad Microsoft!! Microsoft is doing what Microsoft Haters have been blasting them for not doing for years, providing an open platform that anyone can build on. This is a win for all involved. Get over yourself Don.
rachel
· 1 year ago
interesting news
Richard Bateman
· 1 year ago
I have to agree with above posts. I'll be the first to admit that I personally prefer to use Mac and Linux over windows and related technologies, but in this case DoubleClick beginning to offer ads on Silverlight is nothing if not a benefit to Microsoft.
Our company provides online streaming video. We work with large clients, and we recently concluded a deal where Microsoft invested in us. The largest concern that was brought up by parties in the company who opposed the partnership? All of our clients' sites are ad supported, and the concern was that there would be insufficient silverlight-based ads that could overlay the silverlight version of the player. Microsoft's ad platform may not be the platform that DoubleClick is, but it doesn't matter which a client uses if your primary concern is to see Silverlight succeed and provide meaningful competition to Flex.
From the perspective of anyone on the Silverlight team, this is great news -- it means that a major Microsoft competitor sees Silverlight as a significant platform worth advertising on.
All Comments
Smooth....
Silverlight future is looking brighter
I don't understand how Google investing in a Microsoft product constitutes as pulling the wool over Microsoft's eyes. Maybe you could clarify this point with further explanation.
I get the irony about Google/DoubleClick being their largest advertiser but Google's DoubleClick is a big advertising company and wouldn't it be worse for Microsoft if it didn't have the business from such a large player in the advertising space? Or if Google decided to create a competing platform?
Look down the road a few years and realize that one of the ways that Microsoft is going to get adoption of the Silverlight platform is by making it a fair play in the ad market. Now the largest ad technology has embraced the platform laying way for ad dollars to flow into this platform with one less hurdle - no need to custom sell the platform to advertisers, its now just another part of the buy.
This is a good move by both parties and has nothing to do with Google. Doubleclick runs the ad delivery for the vast majority of ad dollars - they have to support Silverlight for their customers not as a way to sneak into MSFT's ad offerings for Google.
Silverlight is an extremely capable platform that has a very good chance of playing a major role in the next few years of internet evolution. The key uses of Silverlight include RIA development, rich media scenarios and advertising.
As part of their Silverlight strategy Microsoft need to increase adoption through as many means as possible. Extending and encouraging the use of Silverlight as a technology for rich advertising content is a key part of improving adoption and as such the announcement by DoubleClick is a positive one.
A valid point is that if Microsoft want to persue their stated goal of closing the gap with Google in the online advertising space then they should be innovating more there, particularly with reference to their own products. However, in a company juggling this many balls this kind of situation is bound to happen on occasion.
If the reporting is poor, the analysis in these PRO silverlight posts is terrible!
If companies want thier site to carry streams they want to earn add $$$'s from it doesn't mean the customers want content in that form. So not only is M$ not getting add from its own product, which its also not selling, but is totally beaten to the starting line - let alone the finish - by the company that already owns internet advertising - they didn't invest in silverlight, they invested in thier core business. Unlike microsoft.
Yahoo came up with a really cool implementation of Yahoo IM in WPF more than a year ago and until now Microsoft haven't release any answer...
How does the fact that DoubleClick would START to serve Silverlight ads translate to them leading the space as you say. Do you even know if Microsoft's Atlas ad server can serve Silverlight? Were you even aware that Microsoft has an ad serving platform?
Something else that you point out that other commenters have pointed out that you fail to grasp is that this will help drive adoption of Silverlight which in the long run helps Microsoft take on Adobe's Flash. The format of the ad is pointless in a lot scenarios anyway since ads are served up via iFrames, they could be jpg, html, Flash, or Silverlight.
I went back and confirmed that you were the author of the "ad supported movies" post a few weeks back. You seem to have very little understanding of either the technology or economics behind internet advertising and you may want to refrain from writing about either in the future.
My only thing to add is that as part of the Cloud Wars, Microsoft would do itself a diservice and give prefential treatment to it's own divisions.
That is obviously MS Advertising should own Silverlight and IE 8 Web Parts BUT if they are moving too slow to do that, it shouldn't stop the progress of the other products.
This leads me to suggest that the result of KJ leaving should help the internal compeition further but in reality MS would do itself some favours by doing a GE on it's divisions and spin them out.
Our company provides online streaming video. We work with large clients, and we recently concluded a deal where Microsoft invested in us. The largest concern that was brought up by parties in the company who opposed the partnership? All of our clients' sites are ad supported, and the concern was that there would be insufficient silverlight-based ads that could overlay the silverlight version of the player. Microsoft's ad platform may not be the platform that DoubleClick is, but it doesn't matter which a client uses if your primary concern is to see Silverlight succeed and provide meaningful competition to Flex.
From the perspective of anyone on the Silverlight team, this is great news -- it means that a major Microsoft competitor sees Silverlight as a significant platform worth advertising on.