Mashable - The Social Media Guide - Latest Comments in Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Todd — Wed, 29 Oct 2008 19:05:44 -0000

I really like the idea and have played with the site some.
While not applicable to my interests I can see this being a great platform beyond just the celebrity fashion and goods marketing.

However as many people have noted here there are some strong - compelling pieces of marketing genius here. Links to ads, tied to celebrities, retails goods and online ordering.
Carry this to the next level of also starting to promote where you can get the knock off of the Armani dress and how to look like such and such a celbrity on the cheap and then you have what everyone does on TV after the Oscars.

People want the fantasy and would love to try and pull that off.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Vatroslav Mihalj — Mon, 27 Oct 2008 05:25:47 -0000

Not a bad idea:
- seen a TV ad with some "celebrity" promoting some makeup or burger :)
- create a web site with similar info/content
- let users find and uplaod content, so that your cost is next to nothing
- hope enough celebrity-crazed visitors will come and see your site
- advertizers will pay you to show their ads featuring the mentioned "celebrities"
- make some money on ads
- sell to some being player and profit$$$!

Not a bad idea indeed! But, they have to act quickly, because people will soon loose interest to watch (on web) the same commercials they are trying to avoid on TV.
Next: add geotagging for the product the "celebrity" is using/promoting, find nearest store! Crate your profile, tag the stuff you're interested in, turn your Bluetooth on, and as you're passing by an interesting store, you'll receive a message "hey, based on your profile, you might be interested in product XYZ!"

Not bad, they just have to play it well.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Ian Evans — Fri, 24 Oct 2008 12:41:18 -0000

As a celebrity photographer (and no I'm NOT a paparazzi) I'm sick and tired of the DMCA shield.

"Gee, they swore it wasn't stolen property. Well, look around the house and if you prove anything was yours take it back with our apologies."

I should be able to enjoy life making new work not hunting down illegal uses of past works.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

bunny — Fri, 24 Oct 2008 02:11:10 -0000

its good to know that coolspotters are promoting fashion and informing people about hot spot and products celebrities are using.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Katie A. — Fri, 24 Oct 2008 00:33:06 -0000

surely you can see how these cats are different from all the social shopping (yawn) sites out there. Stylehive, kaboodle, thisnext....all the same. coolspotters seems to be smart because they let celebrities "make" the product recommendation (instead of some random internet stranger who may have the style sense of freshman frat boy). The traditional social shopping niche is crowded, you're right. And the traditional celebrity space is crowded, no doubt. But this seems to take the best from both and present it all in a useful, referenceable way (a la IMDB.com).

coolspotters dudes - i'm a fan... well done.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Katie A. — Fri, 24 Oct 2008 00:27:48 -0000

C'mon, Ian... DMCA - ever heard of it? These guys are smart - they create a platform and let their community of clothes & TV crazed junkies use it to create content. Um...sound like Youtube?

It's a good site. refreshing to see something a little different.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Ben Ferguson — Thu, 23 Oct 2008 23:08:19 -0000

Seems to me like its vague and off target comments like this that Mashable is oversaturated with.

It took me a few visits to CoolSpotters to realize that they have a novel way of tagging and associating photo and video content that may end up being the really cool/valuable part. It also seems like given that tool, pop-culture associations could be just the tip of the iceberg.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

John — Thu, 23 Oct 2008 17:42:11 -0000

OMG - Lauren Conrad drives an Audi R8! Now, finally, I can go buy one.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Ian Evans — Thu, 23 Oct 2008 17:05:11 -0000

Yes, but where's the revenue on these types of sites for the photographers's work that's being stolen?

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Troy — Thu, 23 Oct 2008 16:57:52 -0000

Celebrity. Fashion. Products. Commerce. And, an engine that ties all of this together? Sounds like a winner to me.

And, whether we like it or not, consumers are influenced by celebrities and what they are wearning and using. I think once Coolspotters figures out how consumers can buy every "spot" on the site then the revenue potential for them is endless.

Good luck! I'm a big fan of the site.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Christian — Thu, 23 Oct 2008 16:56:35 -0000

I have to agree with Dan K. This is a different way of advertising that circumvents tradition marketing mediums. Let's face it, advertisers are facing a much more difficult time getting past the filters to reach their target markets nowadays. Thanks to my PVR, I haven't seen a commercial in months.

A company that appears on an association engine like Coolspotters will definitely have an attentive and motivated consumer. This is just a new channel to reach a very sought after demographic (albeit trendy over-consumers). I wouldn't say finding out what products celebrities are using interests me in the least bit, but the celebrity industry is big money and I wouldn't scoff at Coolspotters business case.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Dan K. — Thu, 23 Oct 2008 15:54:42 -0000

I actually think what they're doing is pretty bright. I played around on the site & it's not like the other gossip stuff that I've seen before. It's got a very cool content creation component that's unique, and the content itself is an aggregation of all the celebrity & product info that's out there in pieces around the web.

With a soft ad market, a site like this opens up new ways to monetize TV shows, movies, and photos in magazines.

I like it. It's different and it's got major promise IMO.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

LH — Thu, 23 Oct 2008 15:54:12 -0000

I would say that it's a STRONG idea targeted at trendy, over-consuming whores.

It takes celebrity worship to the next level.

We already know that people love to drool over what celebrities are doing, and what they're buying and using. My wife watches the Oscars just to see the red carpet criticism of what everyone is wearing.

This site cuts through the crap and goes right to the heart of what these celebrity worshipers really want to know: What can I buy to be like Celebrity of the Week?

Do I personally like the site? No. Celebrities aren't my thing. I just like to watch their movies and tv shows.

But I can see how people who read US Weekly and watch Entertainment Tonight would love this site.

The whole site is about crap that people want to buy and own, so of course you can figure out how to monetize it.

I give it thumbs down for appealing to me personally, but thumbs up for startup potential.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Foo — Thu, 23 Oct 2008 15:09:21 -0000

Weak idea targeted at trendy, over-consuming whores.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

KEVYKEVYKELVIN — Thu, 23 Oct 2008 15:02:33 -0000

I THOUGHT POLVORE.COM ARE DOING THIS ALREDAY

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Ian Evans — Thu, 23 Oct 2008 14:29:03 -0000

Just looking at a few of the celebrity profiles and unless I'm mistaken, it appears that the users can submit the photos being used.

So is this yet another service that profits off the IP of photographers until such time that the photographer alerts them that their copyright is being violated?

I love these companies that hide behind the "We take it down as soon as we're notified" BS.

Re: Coolspotters Puts Celebrity Fashion on Display | The Startup Review

Patricia — Thu, 23 Oct 2008 12:49:07 -0000

I don't like to call anybody's baby ugly but this market is so oversaturated, underperforms and is very difficult to monetize. I just can't understand why people keep releasing the same kind of concepts over and over given it. Let's hope they can be one that carves it out.