Mashable - The Social Media Guide - Latest Comments in 5 Twitter Tactics for Building a Stellar Brand

Re: 5 Twitter Tactics for Building a Stellar Brand

Beth Maree — Fri, 17 Jul 2009 13:31:04 -0000

Great article. I am new to Twitter and would hate to embarrass myself.

Re: 5 Twitter Tactics for Building a Stellar Brand

Tony — Fri, 29 May 2009 22:36:25 -0000

Interesting that you are talking about Office Depot not managing their reputation. I just had an awful experience with them so I decided to create myself a little twitter page and complain about it asking other business owners and students to do the same thing.

I have 16 followers in my first hour... might have me a 1,000+ by end of the week. More than their sorry selves.

Check it out @bad_officedepot in fact check out bad office depots twitter account http://twitter.com/bad_offi...

Isn't social media great?

Re: 5 Twitter Tactics for Building a Stellar Brand

sidtech — Tue, 19 May 2009 03:29:40 -0000

All basic brand building principles Andy. You are doing good community service by reminding people to tweak their thinking to include twitter in their marketing plans! Great.... http://www.sidtech.biz

Re: 5 Twitter Tactics for Building a Stellar Brand

Essai Selvan — Fri, 13 Mar 2009 07:18:43 -0000

I am Just now begun to use Twitter and I ended up with this post by a friend. Nice one. I may keep an eye on Twitter. ;)

Nice post buddy...

Re: 5 Twitter Tactics for Building a Stellar Brand

Jim Kukral Small Business Cons — Sat, 13 Dec 2008 02:10:23 -0000

#1 is such an amazing point. I mean, in the past, before Twitter, was it really easy enough to connect with people like Guy Kawasaki and CEO's of companies like Zappos? Sure, you could track them down and hope to find their email and/or call and then hope to get a response.

However, there's something about Twitter, right now still, at least that is open and transparent and lets everyone work on a level playing field. I hope it stays that way.

Re: 5 Twitter Tactics for Building a Stellar Brand

Mikey — Sun, 07 Sep 2008 16:10:59 -0000

Great post

Re: 5 Twitter Tactics for Building a Stellar Brand

Fireant — Sun, 31 Aug 2008 15:55:38 -0000

Good advice

Re: 5 Twitter Tactics for Building a Stellar Brand

Dean Whitney — Mon, 21 Jul 2008 08:46:19 -0000

Don't get frustrated if folks don't reply to your @messages; some don't check their 'replies' often, I've found a reply weeks after I've received it.

The most value I've got from Twitter has been discovery of information and insights I wasn't even looking for (albeit often distracting). Serendipity cannot be undervalued here.

Re: 5 Twitter Tactics for Building a Stellar Brand

RaaVi — Mon, 21 Jul 2008 03:19:02 -0000

Great article, and you have right about companies that don't use yet this tool for their brand... But allways companies come last when they see that a community grow up, and can be a potential client for them... Have a Great Day :)

Re: 5 Twitter Tactics for Building a Stellar Brand

Jeroen de Miranda — Sun, 20 Jul 2008 07:59:12 -0000

great tips for using Twitter; especially when have just started using Twitter.

Also good to use are tools such as www.twurl.nl - this tool makes it possible to track how many people have clicked on the links in your tweet.

Re: 5 Twitter Tactics for Building a Stellar Brand

Jason — Sun, 20 Jul 2008 00:02:02 -0000

Andy,

Great points, I especially agree with #3, and building your blog audience. It's working when followers are re-tweeting the post - or news you shared.

Thanks,
@jjbuss

Re: 5 Twitter Tactics for Building a Stellar Brand

Hugh Briss — Sat, 19 Jul 2008 21:02:39 -0000

Yeah, I bet Office Depot's business tanked after your one bad experience got tweeted to a few people. lol

Re: 5 Twitter Tactics for Building a Stellar Brand

Kathleen Gage — Sat, 19 Jul 2008 20:03:12 -0000

Outstanding article. I really like to one about not twittering every couple of minutes with nothing significant to say. I have found social networks and microblog sites to be exceptional in increasing market reach and credibility. I recommend to my clients that they have specific reasons for being in social networks. Otherwise, it can be a complete waste of time.

When there is a plan behind our participation, it is very beneficial.

Kathleen Gage
The Street Smarts Marketer

Re: 5 Twitter Tactics for Building a Stellar Brand

Career Information — Sat, 19 Jul 2008 15:05:41 -0000

I have yet to explore the value of Twitter in a professional industry. I might have to look into that. With that said, excellent article and fine points. Spot on!

Re: 5 Twitter Tactics for Building a Stellar Brand

Bryan Kress — Sat, 19 Jul 2008 12:18:01 -0000

A very nice post with a lot of good content. These are points that I have addressed since I started using Twitter. I learned how twitter worked after attending a conference called SOBCON. I will be sure to talk about these points with some of my colleagues. Feel free to follow me at http://twitter.com/pitchyou...

Re: 5 Twitter Tactics for Building a Stellar Brand

Carlos Hernandez — Fri, 18 Jul 2008 15:29:43 -0000

I utilized Twitter to tweet about a super nice and helpful Southwest Airlines flight attendant! @SouthwestAir is their Twitter handle.

I shared this with the attendant and she was so pleased to hear about the ability to provide instant feedback to her company.

Re: 5 Twitter Tactics for Building a Stellar Brand

Supernetuser — Fri, 18 Jul 2008 12:24:20 -0000

Yeah, guess I'm going to join Twitter now.

Re: 5 Twitter Tactics for Building a Stellar Brand

Dave Delaney — Fri, 18 Jul 2008 09:24:49 -0000

Great post Andy. On the note of not flooding Twitter, I highly recommend turning off Twitter Tools if you import an old blog. I made this mistake, it was ugly there for a couple of minutes.

On another note, I presented How to build your brand using Twitter at PodCamp Nashville and PodCamp Toronto. The video is here: http://snurl.com/1ztlg

I think I've got some valuable tips in there if you're so inclined.

Cheers,
Dave

Re: 5 Twitter Tactics for Building a Stellar Brand

jamessmith — Fri, 18 Jul 2008 02:37:57 -0000

follow me in twitter http://twitter.com/jamessmi...
to get latest updates about IT security

Re: 5 Twitter Tactics for Building a Stellar Brand

Alecia Barnes — Fri, 18 Jul 2008 02:25:47 -0000

Well, I really didn't know what I had until I read your blog, so I really appreciate the article. I'm off send out some @andybeals! Joking.

Re: 5 Twitter Tactics for Building a Stellar Brand

Tweet My Blog — Fri, 18 Jul 2008 00:02:18 -0000

Great article- Twitter is a very powerful tool for getting your brand "out there". But you definitely have to think about what your are tweeting, when and how - negative branding will spread as fast as positive.

Re: 5 Twitter Tactics for Building a Stellar Brand

WendyJRoan — Thu, 17 Jul 2008 23:51:41 -0000

Wow. Excellent advice regarding the use of Twitter. Also, some great comments about Twitter as well. I love hearing positive comments about the service. I used to live in a pretty quiet shell before Twitter came along. Now I feel as though I am connecting with real people in my marketing and it's made the biggest difference for me. That's my personal opinion and experience of course. :) This was a great post! -- Wendy J. Roan

Re: 5 Twitter Tactics for Building a Stellar Brand

websalad — Thu, 17 Jul 2008 21:38:05 -0000

Once again another smart and valuable post by Andy. I recommend checking out his book - pretty valuable for online business.

Re: 5 Twitter Tactics for Building a Stellar Brand

Jennifer — Thu, 17 Jul 2008 19:20:58 -0000

Cheers Andy. Twitter is great tool, I always find out about new tools and cool things first on twitter, and yes its a great marketing tool. I am addicted. Of course I following you to receive your daily pearls of social media wisdom.

Re: 5 Twitter Tactics for Building a Stellar Brand

Andy Beal — Thu, 17 Jul 2008 18:35:52 -0000

Thanks everyone for your feedback. I fully expect some of you to practice #1 on me, but don't forget to practice #2 on me as well! :-)