I'm most interested in the Agency 2.0 discussion. More and more agencies are being forced to rethink their advertising campaigns to leverage social networking and Web 2.0 tools. However, with clients hungry for ROI that justifies these massive agency spends ad agencies are now in a spot that (depending on how you look at it) is tough or is an opportunity to innovate.
Agencies have the chance to drive social marketing ROI and measurement as demanded by their clients - or they can throw up their hands and say it can't be measured so why invest seriously in it. I would love to hear what these agencies are doing to embrace web 2.0 and satisfy their client's demands for good data and ROI.
I think agencies are uniquely poised to drive innovation in social marketing engagement measurements - whether they'll rise or shrink from the challenge remains to be seen. I'd like to be in the audience to find out the latest thinking on the subject now.
First of all, I have been spending a lot of time chasing "influentials" and these so called authority figures only to find out it was up to no good. Viral marketing in the digital landscape is such an abstract an intangible area that is extremely tough to grasp. Through this session I hope disambiguate it and within short be able to market and create buzz around my own ventures by using creative, cost effective methods rather than large budgets.
Please Mashable, give me push in the right direction.
Ps. They say New York is fantastic city, is it? I want to find out!
frani lieberman
· 1 year ago
Web 2.0 and the Reinvention of Marketing and PR
This is the session for which I ought to live and breathe. Brian Solis has this way of making me better at my job. Just look at this line, right here: “If necessity is the mother of invention, then observation, mobility, and reaction are the attributes for Darwinian evolution.â€That’s poetry to my little PR ears.
From this session, I hope to gain further insight into the shift in PR and marketing (a subject that i hope i'm consistantly learning about), obtain actionable advice, and the skinny on how to join this collaborative stream. We are only as good as our conversations, and our conversations are, more often than not, based in web 2.0. I want to to the best job for my clients- and I want to do this in a way that works for the media in which I’m pitching. I want to be one of the good ones, as I'm truly passionate about this industry in which I've called home...I want to collaborate. Help me collaborate. You know where to find me if need be. You've already seen how fun I am from summer mashup NY ;)
Marifer
· 1 year ago
I work for a direct marketing company that is rapidly becoming an online marketing machine. However, we are currently lacking the branding, customer retention, and overall understanding of what meaningful engagement means.
This is why I would like to attend the Web2.0 and the Reinvention of Marketing and PR session. We as a company understand that we need to learn to be more connected to our customers and I think web 2.0 opens up many possibilities to achieve this goal.
At this session I would like to learn to observe, listen and build strategies for meaningful consumer and media engagement. I believe attending this session and the many other great ones available at the conference will expand my knowledge and will give me the resources necessary to comeback to the office and continue my quest to change the direct marketer's mentality and introduce a "let's cultivate our consumer relations" approach.
Scott
· 1 year ago
I'd love to attend for the Development track. We currently run a social network for developers, so this is right up our alley. What particularly intrigues me is the OAuth session. We're currently working on implementing OpenSocial and would love to understand the inner workings of OAuth to better understand the platform and the RESTful API. Currently the PHP version of Shindig (OpenSocial) doesn't support OpenSocial 0.8 because the OAuth component isn't complete. Maybe I can complete this component to further the Shindig project. Not to mention all the other sessions in this track that will help us improve our network in terms of scalability and relevance.
greasyguide.com
· 1 year ago
Hey Mashable,
first of all thanks for putting together such a great site. I read Mashable everyday and it's totally changed my online life.
I want to attend the sessions at the Web 2.0 expo cause I am a marketer through and through and I want to gain more knowledge of how marketing and make our lives more fun. But I'm also a blogger and a consumer and I want to see what's going to be the new, now, and next thing coming out of conferences like these. What most marketers miss these days is the real connection with their target audiences. Many of them don't blog, many of them don't share on social networks, and many of them don't read mashable daily. But yet they expect to have successful campaigns, drive traffic to overly produced websites, and keep their clients happy. Hogwash!
I want to make Web Expo 2.0 a fun and exciting learning experience, where I meet new people, learn about some cool products and services, and most of all have fun. Cause Web 2.0 is f'in fun!
Chris
· 1 year ago
So many great sessions to choose from... automated advertising and local advertising stand out, and so do design conformity and beyond the tv screen. But I've got to go with the basics of of portable personal data. Why? I've tried to bring old media and new media closer together as an intra-prenuer for a newspaper, but now that layoffs have "set me free", these are sessions that would help me figure out how to do it better the next time (or whether to just plunge fully into web 2.0 without media 1.0, or maybe just make a contact to land the next job....) Portable personal data might be just the link to make 2.0 plus 1.0 equal more than 3...
Gotwalt
· 1 year ago
Tomorrowpants is launching a new Facebook application this week called What U Wearin' lets you get dressed with some help from your friends. We've got this philosophy that applications on social networks aren't generally treated like first class citizens because, by and large, they don't act like it. Usability, great design, and the quality of experience get thrown out in a trade for virality and quick advertising dollars. Any sense of subtlety is lost. With What U Wearin', we're experimenting with an approach that directly counters these trends.
We believe that the tiniest details make a difference in how a product feels. We believe that tactile brand impressions build relationships, and that those relationships drive consumer behavior. "Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World" with David Armano is particularly relevant to us in two ways: first, in how it affects our ability to build the What U Wearin' brand, and second, in how we're presenting the brands we'll represent as part of our marketing platform. I'd like to walk away with a better understanding of how "micro-interactions" can work to solidify existing brands, rather than subverting ongoing consumer messaging. I'd like to know whether we're on the right track with our ideas. I'd like to know what others are thinking about this, and how my assumptions might be challenged to produce a more focussed vision of where we're going. Thanks for your consideration.
JamesBruni
· 1 year ago
I am interested in the Reinvention of Marketing and PR session. Right now, I am trying to reinvent my PR consultancy and could use some advice. PR's relevance is being debated by bloggers (Rubel), tech leaders (Calacanis) and PR agencies themselves. No one seems to have a clue as to what a Reinvented PR world would look like in the coming years. Perhaps, this session might show me the way. I am big fan of Mashable and will be attending the Parties (TechSet, etc.) so might as well go the "brain" component of the event as well.
Robert Gilbreath
· 1 year ago
I am most interested in attending the session titled "Web Analytics 2.0: Rethinking Decision Making in a "2.0" World". Why an analytics related session? Well, one of the reasons I am so passionate about online marketing is the fact that with proper analytics, there can be a great amount of accountability. It is really a double edged sword though as if you are good you have proof, but if you suck, there will be no where to hide. I'm really interested in what analytics will look like moving forward considering the wide range of ways people are interacting with brands. Mashable team, Thanks for putting this little contest together for us!
naynerz
· 1 year ago
Yay! There are two tracks that I am interested in:
- Development ---Advanced OAuth Wrangling ---Making Sense of RIAs ---Comet: Reversing the Web with Ajax 2.0
- Media & Marketing ---Future of Mobile Social Activity
- Workshop ---Designing and Developing for the Future of Mobile
I am currently developing applications of my own, and wanted to learn more about 1.) RIAs and how it would fit in with my overall development strategy, and 2.) mobile social activity and how it will affect the way I develop applications in the future. Personally, I believe developing applications for the mobile social space would be interesting (and profitable), however, I would like to understand the context and bigger picture from others with experience or more knowledge in this area before diving in.
In addition, when I moved to NYC, I never got a real chance to learn about the technology landscape of NYC. My schedule and budget as a full-time student also makes it tough for me to shell out $1800 when tuition and textbooks take priority. I would love for the opportunity to meet, and network with other NYC technology entrepreneurs, learn more about their exciting new ideas, and possibly find some killer employment opportunities.
... and yeah, meeting Jay Adelson would be suhweeet--- I digg him. :)
David N
· 1 year ago
Landscape & Strategy > Disruption in the Music Industry
The fact that this session is being curated by iLike is a huge draw. iLike has seen unparalleled success in a rather crowded market. This has the potential to be a tremendous session and the blurb is super stimulating. There's no reason artists can't achieve a level of success without a label or at the very least build a solid fan base first and then leverage that to achieve a better record deal. Furthermore, evidence exists everywhere that the music industry is embracing the web, something the magazine industry should get hip to before they find themselves in the same situation as the music industry. The investment of UMG in Buzznet says a lot, so does Ticketmaster investing in iLike. This session has so much potential! I'd love to hear someone drop a bomb, like Ian Rogers' new software start-up which is bound to put a significant amount of control into the hands of the artists. You could find bedroom and dormitory labels becoming major contenders. So wicked! So righteous! So Factory Records!
mrdarius
· 1 year ago
I'd love to win a free pass for numerous reasons, particularly with regards to the media marketing track: 1) i just started blogging for work on these exact topics. 2) i should practice what i preach to my clients. 3) even though several of my agency's clients are sponsors, none of them are sponsoring us to go! 4) in corporate comms, i'm constantly wary of recommending a digital tactic that will turn out to be BS. for that reason, i've held off on pulling the trigger on 2nd life and twitter (although starting to squeeze). interested in what james au has to say on that. 5) i was just writing a post about the "new maven." would be interested in what jonah peretti (tipping point is toast) has to say. 6) oh, and in the work 2.0 category, the two words "cloud computing" are as exciting and terrifying as "large hadron collider." want to find out if cloud computing puts us at a risk of micro-black holes
Stephen
· 1 year ago
I'd be most interested in the Development track.
Working in Research and Development for a global E-commerce platform, I am always interested in hearing from top web professionals on how to better our platform. From scaling to browser support, SEO and JavaScript, the information from these track sessions are invaluable to advance eCommerce in the right direction.
I’m also excited about the networking possibilities and the opportunity to add 3rd party technology into our platform- which would be a great step in the right direction. With the information and contacts from the sessions, I can be better prepared to educate our clients and our leadership on the future of the web and how to implement new technology strategies to become leaders in the E-commerce industry.
David
· 1 year ago
The session I would like to attend is Web 2.0 and the Reinvention of Marketing and PR.
My goal is to understand, and apply (when SocialYell is launched next month), the new transparency and accountability that web2.0 can bring to marketing and PR in the realm of social responsibility.
The popularity of environmentally aware companies and products has made greenwashing and environmental spin more and more sophisticated. The bloggers, community, crowd feedback and expert participation brought to the public by web2.0 can and will pierce the spin and get to the real issues of social responsibility. A marketing campaign by GM about fuel efficient trucks can be called out and generate more buzz online than via the TV commercials themselves, consumers can see if bamboo fabric is truly environmentally safe or if it is causing the deforestation of panda habitats and we can assess if an environmentally aware company is also responsible in the area of human rights or fair employment, for example. My goals are to not only learn about and apply the reinvention of marketing and PR to helping internet users uncover the true social impact of companies and organizations, but also to understand how companies may be using new PR methods online so that I can help internet users push past spin and assess actual social impact.
I will ask Brian "How can web2.0 PR help companies actually communicate with consumers and remove the negative connotation of 'spin' from corporate communication and how can consumers use web2.0 to avoid being duped by sophisticated 'spin'?"
All Comments
Agencies have the chance to drive social marketing ROI and measurement as demanded by their clients - or they can throw up their hands and say it can't be measured so why invest seriously in it. I would love to hear what these agencies are doing to embrace web 2.0 and satisfy their client's demands for good data and ROI.
I think agencies are uniquely poised to drive innovation in social marketing engagement measurements - whether they'll rise or shrink from the challenge remains to be seen. I'd like to be in the audience to find out the latest thinking on the subject now.
Thanks Mashable!
First of all, I have been spending a lot of time chasing "influentials" and these so called authority figures only to find out it was up to no good. Viral marketing in the digital landscape is such an abstract an intangible area that is extremely tough to grasp. Through this session I hope disambiguate it and within short be able to market and create buzz around my own ventures by using creative, cost effective methods rather than large budgets.
Please Mashable, give me push in the right direction.
Ps. They say New York is fantastic city, is it? I want to find out!
This is the session for which I ought to live and breathe. Brian Solis has this way of making me better at my job. Just look at this line, right here: “If necessity is the mother of invention, then observation, mobility, and reaction are the attributes for Darwinian evolution.â€That’s poetry to my little PR ears.
From this session, I hope to gain further insight into the shift in PR and marketing (a subject that i hope i'm consistantly learning about), obtain actionable advice, and the skinny on how to join this collaborative stream. We are only as good as our conversations, and our conversations are, more often than not, based in web 2.0. I want to to the best job for my clients- and I want to do this in a way that works for the media in which I’m pitching. I want to be one of the good ones, as I'm truly passionate about this industry in which I've called home...I want to collaborate. Help me collaborate. You know where to find me if need be. You've already seen how fun I am from summer mashup NY ;)
This is why I would like to attend the Web2.0 and the Reinvention of Marketing and PR session. We as a company understand that we need to learn to be more connected to our customers and I think web 2.0 opens up many possibilities to achieve this goal.
At this session I would like to learn to observe, listen and build strategies for meaningful consumer and media engagement. I believe attending this session and the many other great ones available at the conference will expand my knowledge and will give me the resources necessary to comeback to the office and continue my quest to change the direct marketer's mentality and introduce a "let's cultivate our consumer relations" approach.
first of all thanks for putting together such a great site. I read Mashable everyday and it's totally changed my online life.
I want to attend the sessions at the Web 2.0 expo cause I am a marketer through and through and I want to gain more knowledge of how marketing and make our lives more fun. But I'm also a blogger and a consumer and I want to see what's going to be the new, now, and next thing coming out of conferences like these. What most marketers miss these days is the real connection with their target audiences. Many of them don't blog, many of them don't share on social networks, and many of them don't read mashable daily. But yet they expect to have successful campaigns, drive traffic to overly produced websites, and keep their clients happy. Hogwash!
I want to make Web Expo 2.0 a fun and exciting learning experience, where I meet new people, learn about some cool products and services, and most of all have fun. Cause Web 2.0 is f'in fun!
We believe that the tiniest details make a difference in how a product feels. We believe that tactile brand impressions build relationships, and that those relationships drive consumer behavior. "Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World" with David Armano is particularly relevant to us in two ways: first, in how it affects our ability to build the What U Wearin' brand, and second, in how we're presenting the brands we'll represent as part of our marketing platform. I'd like to walk away with a better understanding of how "micro-interactions" can work to solidify existing brands, rather than subverting ongoing consumer messaging. I'd like to know whether we're on the right track with our ideas. I'd like to know what others are thinking about this, and how my assumptions might be challenged to produce a more focussed vision of where we're going. Thanks for your consideration.
- Development
---Advanced OAuth Wrangling
---Making Sense of RIAs
---Comet: Reversing the Web with Ajax 2.0
- Media & Marketing
---Future of Mobile Social Activity
- Workshop
---Designing and Developing for the Future of Mobile
I am currently developing applications of my own, and wanted to learn more about 1.) RIAs and how it would fit in with my overall development strategy, and 2.) mobile social activity and how it will affect the way I develop applications in the future. Personally, I believe developing applications for the mobile social space would be interesting (and profitable), however, I would like to understand the context and bigger picture from others with experience or more knowledge in this area before diving in.
In addition, when I moved to NYC, I never got a real chance to learn about the technology landscape of NYC. My schedule and budget as a full-time student also makes it tough for me to shell out $1800 when tuition and textbooks take priority. I would love for the opportunity to meet, and network with other NYC technology entrepreneurs, learn more about their exciting new ideas, and possibly find some killer employment opportunities.
... and yeah, meeting Jay Adelson would be suhweeet--- I digg him. :)
The fact that this session is being curated by iLike is a huge draw. iLike has seen unparalleled success in a rather crowded market. This has the potential to be a tremendous session and the blurb is super stimulating. There's no reason artists can't achieve a level of success without a label or at the very least build a solid fan base first and then leverage that to achieve a better record deal. Furthermore, evidence exists everywhere that the music industry is embracing the web, something the magazine industry should get hip to before they find themselves in the same situation as the music industry. The investment of UMG in Buzznet says a lot, so does Ticketmaster investing in iLike. This session has so much potential! I'd love to hear someone drop a bomb, like Ian Rogers' new software start-up which is bound to put a significant amount of control into the hands of the artists. You could find bedroom and dormitory labels becoming major contenders. So wicked! So righteous! So Factory Records!
1) i just started blogging for work on these exact topics.
2) i should practice what i preach to my clients.
3) even though several of my agency's clients are sponsors, none of them are sponsoring us to go!
4) in corporate comms, i'm constantly wary of recommending a digital tactic that will turn out to be BS. for that reason, i've held off on pulling the trigger on 2nd life and twitter (although starting to squeeze). interested in what james au has to say on that.
5) i was just writing a post about the "new maven." would be interested in what jonah peretti (tipping point is toast) has to say.
6) oh, and in the work 2.0 category, the two words "cloud computing" are as exciting and terrifying as "large hadron collider." want to find out if cloud computing puts us at a risk of micro-black holes
Working in Research and Development for a global E-commerce platform, I am always interested in hearing from top web professionals on how to better our platform. From scaling to browser support, SEO and JavaScript, the information from these track sessions are invaluable to advance eCommerce in the right direction.
I’m also excited about the networking possibilities and the opportunity to add 3rd party technology into our platform- which would be a great step in the right direction. With the information and contacts from the sessions, I can be better prepared to educate our clients and our leadership on the future of the web and how to implement new technology strategies to become leaders in the E-commerce industry.
My goal is to understand, and apply (when SocialYell is launched next month), the new transparency and accountability that web2.0 can bring to marketing and PR in the realm of social responsibility.
The popularity of environmentally aware companies and products has made greenwashing and environmental spin more and more sophisticated. The bloggers, community, crowd feedback and expert participation brought to the public by web2.0 can and will pierce the spin and get to the real issues of social responsibility. A marketing campaign by GM about fuel efficient trucks can be called out and generate more buzz online than via the TV commercials themselves, consumers can see if bamboo fabric is truly environmentally safe or if it is causing the deforestation of panda habitats and we can assess if an environmentally aware company is also responsible in the area of human rights or fair employment, for example. My goals are to not only learn about and apply the reinvention of marketing and PR to helping internet users uncover the true social impact of companies and organizations, but also to understand how companies may be using new PR methods online so that I can help internet users push past spin and assess actual social impact.
I will ask Brian "How can web2.0 PR help companies actually communicate with consumers and remove the negative connotation of 'spin' from corporate communication and how can consumers use web2.0 to avoid being duped by sophisticated 'spin'?"
Thank you!