I just read the Pew article you linked to and you're headline is misleading if not sensationalist. Trying to drive those ads are you?
Eric Schiller
· 1 year ago
I agree with Jake... this headline goes exactly opposite of what the study says.
The first line of the page: "The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions."
Jon Smirl
· 1 year ago
Pick three different product categories like books, toys and computers and you would get a completely different set of answers. Music, phones and real estate all have markets that are messed up on the Internet in various ways. Music has downloading, phones have contracts, real estate purchase can't be completed online. The study is flawed in thinking experiences in those three messed up categories can be applied to the Internet as a whole.
Tom Webster
· 1 year ago
...except the study doesn't apply the data from those three categories to the Internet as a whole. In fact, the study--for those who take the time to read it--is quite good.
All Comments
The first line of the page: "The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions."