DISQUS

Mashable - The Social Media Guide: 2007/05/26/myspace-white-label/

  • RBA · 2 years ago
    Good suggestions for a response to the Facebook Platform. However, just like offering a "Build your own MySapce" those suggestions don't sound at all as the kind of things MySpace would do.
  • Pete Cashmore · 2 years ago
    Just clarified the wording on this, cos some people seem to think that Marc offered it as a hypothetical - the story is that they *are talking* about (ie. seriously considering, and perhaps in progress to launching) a white label version.
  • Marcus · 2 years ago
    lol. i pity the developers who'll have to 'implement' the white label versions!
  • Marco Hansell · 2 years ago
    HA! White label Myspace. I highly doubt we'll see that one.

    What Facebook has done in their new platform is great. Allowing "controlled" customization with widget style apps should lend itself to an easy transition to rev share models, good relationships with developers, while still minimizing the presence of unwanted "spam" apps.

    Myspace could thwart them by finally becoming friends with widget developers...but in the meantime we'll have to settle for custom Die Hard profiles...because myspace users didn't know about the hundreds of Myspace customization sites already out there. :-/
  • dave · 2 years ago
    ...you can already do this, build your own myspace - but it's even better, and it's an open source application used by tons of universities:
    www.elgg.org
  • Aubrey Island · 2 years ago
    I hate that money is getting involved so much in Social Networks.

    Everybody's out to make a buck - I'm out to just have some fun.
  • Brian Heys · 2 years ago
    It's not the software itself that gives MySpace it's competitive edge - it's the momentum of the user base. There are much better implemented networking sites around, Facebook for one.

    Maybe giving away the code isn't such a big deal?
  • jamie albertson · 2 years ago
    lalalalalalalalalalalalalalalalalallalalalalallala
  • jamie albertson · 2 years ago
    hhiiiiiiiiiiiiiiii
  • Aaron · 2 years ago
    I wonder if you know,
    How they live in Tokyo,
    If you see me then you mean it
    Then you know you have to go.
    Fast and furious! (Kitaa!) (Drift, Drift, Drift)
    Fast and furious! (Kitaa!) (Drift, Drift, Drift)
  • Tom Dean · 2 years ago
    If true, however, it’s almost laughable: MySpace’s greatest asset is its huge userbase, and nobody envies its unreliable platform. It’s also a bad strategy...


    How is it a bad strategy? While I applaud Facebook for their new initiative, it's far too early in the game to be writing obituaries just yet. I would imagine that most users of Facebook don't care where new features are coming from, so long as they're coming.

    As for Myspace's "unreliable platform" - lets at least give them credit for doing in a couple of years what took Yahoo, Google, and Microsoft two to three times as long to scale to. It's easy to bash them, but it's not so easy to build scalable infrastructure around something as computationally demanding as "social software."

    It's also worth mentioning that Cisco has recently spent millions of dollars to acquire several social software platforms, which is no doubt in response to customer demand for such products, so it's safe to say that a white label platform from Myspace is no more laughable then an open platform for widgets to a userbase that could care less about it.
  • MISS CUTIE · 2 years ago
    WASS UP
  • david miller · 2 years ago
    dis dude name chris pratt sucks dick he go 2 welborn middle skool u mite wanna hit him up
  • John Miller · 1 year ago
    hi
  • Rachel · 8 months ago
    I want to build a Myspace and I dont know how to!
  • Sky McElroy · 5 months ago
    It's not necessarily a bad idea. And it's that simple. If MySpace White Labels its technology and allows businesses, brands, networks to build on their platform--it'd make integrating a functional back-end user community that much easier for sites interested in creating their own social networks.

    Assuming that it was open enough and modifiable enough to needs, it'd open MySpace as another place for revenue. They'd just have to be selected who they licensed it too. Or maybe they could even engage in potential Rev Sharing models. And if it proliferated, it could open up a range of axiomatic connections.

    But this hinges on a range of MySpace developments and a new direction for, at least, part of its development team.

    Don't get me wrong, MySpace is far from perfect. And it has a range of developmental issues. It also has its own niche, even while it's been slow to respond to Facebook's growing openness and the clean-lines of its API. And lets not forget: Facebook wouldn't open up their platform completely like that. Not yet.

    Just saying.