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What Facebook has done in their new platform is great. Allowing "controlled" customization with widget style apps should lend itself to an easy transition to rev share models, good relationships with developers, while still minimizing the presence of unwanted "spam" apps.
Myspace could thwart them by finally becoming friends with widget developers...but in the meantime we'll have to settle for custom Die Hard profiles...because myspace users didn't know about the hundreds of Myspace customization sites already out there. :-/
www.elgg.org
Everybody's out to make a buck - I'm out to just have some fun.
Maybe giving away the code isn't such a big deal?
How they live in Tokyo,
If you see me then you mean it
Then you know you have to go.
Fast and furious! (Kitaa!) (Drift, Drift, Drift)
Fast and furious! (Kitaa!) (Drift, Drift, Drift)
How is it a bad strategy? While I applaud Facebook for their new initiative, it's far too early in the game to be writing obituaries just yet. I would imagine that most users of Facebook don't care where new features are coming from, so long as they're coming.
As for Myspace's "unreliable platform" - lets at least give them credit for doing in a couple of years what took Yahoo, Google, and Microsoft two to three times as long to scale to. It's easy to bash them, but it's not so easy to build scalable infrastructure around something as computationally demanding as "social software."
It's also worth mentioning that Cisco has recently spent millions of dollars to acquire several social software platforms, which is no doubt in response to customer demand for such products, so it's safe to say that a white label platform from Myspace is no more laughable then an open platform for widgets to a userbase that could care less about it.
Assuming that it was open enough and modifiable enough to needs, it'd open MySpace as another place for revenue. They'd just have to be selected who they licensed it too. Or maybe they could even engage in potential Rev Sharing models. And if it proliferated, it could open up a range of axiomatic connections.
But this hinges on a range of MySpace developments and a new direction for, at least, part of its development team.
Don't get me wrong, MySpace is far from perfect. And it has a range of developmental issues. It also has its own niche, even while it's been slow to respond to Facebook's growing openness and the clean-lines of its API. And lets not forget: Facebook wouldn't open up their platform completely like that. Not yet.
Just saying.