DISQUS

Mashable - The Social Media Guide: 2007/05/02/prom-queen-2/

  • Steve Woolf · 2 years ago
    Also, big congrats to Big Fantastic, the awesome production company behind Prom Queen (and Sam Has 7 Friends)!

    Just want to make sure the content creators get their due! :)
  • LonelyBloggers.com · 2 years ago
    I would have to disagree on the success of PromQueen. There is nothing viral about what's been done here.

    Most true viral videos don't have a $100,000 production budget. That number in itself is misleading because Michael Eisner’s group didn't mention how much it spent to get featured on MySpace or other PR-related activity.

    True viral videos are usually single clips that grow organically without a Mr.Eisner behind it.

    Also take 200,000 views per day and divide it by "the total number of clips" in the series and the numbers aren't so flattering anymore. 200,000 views/x clips per person and the number isn't as impressive as it seems.

    If PromQueenTV was 'viral' the number of average daily views would actual increase over time, representing clips being forwarded and shared -- That's not happening here....

    I argue anyone that has a series of clips, with that type of marketing power behind it could easily do 200,000 views per day.

    PromQueen is nothing more than distributed content, with a huge marketing entity behind it.

    Take a look at most popular clips on YouTube and you'll see that they are being watch 50,000 plus times per day, without the Myspace sponsorship or media coverage -- I argue that PromQueen TV is only sponsored content and the only reason it's seeing 200,000 views per days is because of the people behind it.

    Anybody with a budget could easily replicate these results. PromQueen is performing average at best and it's certainly not a viral video or else the numbers would show a growth curve much steeper than it's currently performing at.
  • milowent · 2 years ago
    i agree its not "viral." what they really mean is "profitable". a show on the internet? egads!
  • TopherX · 2 years ago
    There are lots of other dramatic productions that are more "Independent" in nature. Check out to find great drama series.
  • TopherX · 2 years ago
    sorry that link is: DramaCaster.com