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Facebook is like Anakin Skywalker. It’s got the potential for evil and it’s inevitable that it will join the dark side aka Microsoft. Facebook can’t monetize its audience and will never be able to. Social networking is a feature not a product. The only way anyone is getting their money out it is from an acquisition b/c the markets will never justify anything close to their valuation. And only Microsoft will be dumb enough to pay $15 billion for it, though they’ll probably negotiate a much smaller number as developers and others defect for OpenSocial et. al. Meanwhile, MySpace will become a music store and Google/Yahoo will offer social networking as a feature for all of their other products…as well as yours and mine via FriendConnect. Facebook will eventually go the way of Netscape.
So who is Luke Skywalker to Facebook's Anakin? Twitter?
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