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The ad simply humanises Microsoft, something it does really well, like you said; "these commercials, at least for a few minutes, made me really like Bill Gates as well. The commercials made me want to hang out with him."
Sometimes I think the tech blogosphere doesn't have a clue what it wants, a hilarious commercial? I believe that's referred to as a 'sponsored joke'. Attack competitors? That's never been Microsoft's way.
I didn't like the Shoe shopping one, it seemed forced. But the first one where they've moved into the house,, i definitely loved that one. And i like that this is a story that's being rolled out slowly. 'Why are they in some random house' and Jerry later explaining it to Bill.
http://www.youtube.com/watch?v=qRuNxHqwazs