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The application also integrates with the users personal profile thus increasing business exposure ad distribution points for products and services.
The application provides a full directory of business and products offered. In the near future it will enable "individuals to "connect" with the business and businesses to connect with each other.
The application does indeed have a search tool.
For a new app in beta I'd say it has performed very well. One user reports:
"Wow! What a great application. It is well thought out and truly provides significant value. Since listing my company with your application the traffic to my web site has increased daily. To date we have had 25% more traffic than we had anticipated. The best part is that the traffic is relevant...our registration conversions to real leads have increased 15%.'
What say you?
Motivation
Functionality
Features
Purpose
Design
Integration
While the corss over between personal and business profle can sometimes be thin the purposes are totally different.
I write about this at http://jayderagon.com/blog/?p=436