The problem I've always had with the categories is - an artist can pick several categories to label themselves as. Myspace should only place the artist in the main genre that they choose, not all. Otherwise you have Heavy Metal, mixed with say, Ambient because maybe the metal band had one slower song they considered ambient. So, you might be looking for a particular genre but end up still having to dig through a bunch of bands, sometimes absolute garbage before you find what you are looking for.
Melanie
· 1 year ago
Also, since Myspace Music launched without coming to an agreement with Merlin, their catalog is not as complete as their press release would lead one to believie
Paul Glazowski
· 1 year ago
Well, MySpace didn't say they would have Merlin on board, did they? They primarily mentioned major labels. Merlin is large-sized, but unless I'm mistaken, it's not part of the RIAA class of characters.
Jim
· 1 year ago
Merlin is not part of the RIAA, but let's be clear about what the RIAA is: a major label funded lobbyist organization. The RIAA I doubt even wants Merlin around. Fact is that myspace is exclusive to major labels, which leaves 30% of the music industry out. This is called a MONOPOLY in every other industry. Myspace music has some great initiatives, especially the fact that you it collaborates with Amazon to allow consumers to buy music directly on myspace (which I believe was the downfall of SnoCap). But average people do NOT distinguish between EMI, Sub Pop, Warner, etc, they just see the artist. So I do believe, and hope, that the restrictions of only having majors will hurt myspace to the point that they will need to include Independents not only in the opportunity of having material up via myspace but through royalties as well. Yes, the question of the enornous amount of music on the Internet that needs compensation has not yet been answered. All music does deserve to be paid for, but at the same time old models cannot work for millions of songs. That being said, simply deciding not to pay 30% of the industry is not an adequate answer. Myspace music, great idea that is currently a monopoly of the major labels and their RIAA thugs. I hope it burns in hell until it changes its stance.
Also, myspace setup just sucks period. Never liked the look of the website and it is so difficult to design for. I am content with working with it as long as it is an eventual benefit of music, but becoming a monopoly definitely is another huge minus against myspace.
JW
· 1 year ago
I saw where "Tom" left a note on my homepage saying that EVERY artist would have EVERY song available on their music page. Not true at all, I don't really care to use Myspace music because I get my info elsewhere and I also use playlist.com for my profile music. They let you use 70 or 80 songs instead of 10 that Myspace allows. I was expecting more than just a refreshed player and look. I thought they would have some kind of music store by now (they may have, but I have missed it, and that is bad).
Paul
· 1 year ago
Jim is mostly right (indies are more than 70% of the market, not 30). This could've really been something - but rather than reach out to those who built MySpace and are the underpinning of the whole site - indie artist -- they've chosen like every other site to be a major label mouthpiece. Can't stand it.
It's not that Myspace can pick and choose which indie artist to promote - there's too many -- but to run the web like a brick&mortar store, with paid placement, isn't the right way either. And their indie advertising initiative is rediculous -- .25 cpc with a $25 min buy-in?? Rediculous. That's not being for those who helped build you into what you are, that's taking a s*it on them because they aren't some big signed artists with unlimited investment dollars from the labels. There needs to be some parity.
Did I say that the 'long tail' sucks? Sure it's great in the totals -- but for those artists that are only selling a few cd's a month, it sucks.
In short, MySpace should've went FIRST to the indie, reached out to them and gave them prominent placement as a payback to building the site to begin with - the majors should've been secondary to the overall plan. But money talks and talk walks.
Paul Glazowski
· 1 year ago
Oh yeah, this was all about business. That's why it has made such major advertising deals. Advertisers would not support indie music to that degree. And I don't think indie artists would like to sit alongside that sort of promotional matter. Unless they make a killing on revenue. Which they presumably would not.
Please add your site here
· 1 year ago
I cant imaging how much itunes could make if they had a jont partnership with myspace
DAK.
· 1 year ago
what about the cheesy flash factor.. and how the music box loads up on your profile. god i hate it!
Davey Lupa
· 1 year ago
Some interesting points from commenters, but I think many are way off mark. MySpace launched with the Orchard indie aggregator. They did not "turn their backs" on indies. And they do not have an anti-indie stance. The fact that they dont have a deal done yet with Merlin is not damning. You do the deals with the biggest peopel first, of course, because that's what you have to do to get started. And dont forget the indie music IS ALREADY THERE. It's just not as rich or complete as it could be by bringing in all the content from the indies that are part of Merlin.
This is not the best launch, but its a step in the right direction. The blog post and press said they are still filling in the catalog and services. They clearly favored the idea of getting this out NOW rather than getting it out when it was perfect. I dont think that was a wrong move. I've always enjoyed MySpace for Music, and now, any time I find a band I like, I dont have to save the link on my own, I just click the button and save it in a playlist for later listening. That alone has made me spend hours & hours more on the site than I have in a long time.
As for what's featured in the playlist section, who cares? Not really interested in what they feature. But did you happen to notice the golden nugget that shows you the last 100 songs your FRIENDS added? Now that's some good stuff. That's what MySpace & music should be about - music my friends are listening to, and that's working well. I already found some cool stuff that my friends were listening to. The old system only showed it in friend updates and they were gone if you didn't login to see it right away. Now it shows the last 100 songs... very nice.
rachel
· 1 year ago
I think the new music Myspace is awful. I mean yeah, it might be cool to add 10 songs, but the whole music player is just so big and bulky, and ruins the look of your profile. I don't see what Tom and whoever were trying to accomplish. I mean they said bands would have every song available, but i still see 6 on their players. Not to mention the messed up total plays, and song plays. I think this whole thing was a waste of time. Ive yet to read a comment, or anything, that says someone likes the new music Myspace. Tom should change it back to the old Music myspace!
jrrrl
· 1 year ago
i disagree completely. we don't need the clutter of more playlists and recommendations. i want recommendations from my friends and artists i like, not from fox news interactive.
it would have been nice if myspace added every indie artist, but artists can add whatever songs they want individually, or only a few if they choose. that's even better, i think.
anonymous
· 1 year ago
I HATE THE NEW MYSPACE MUSIC. I WANT TO GET THE OLD ONE BACK, THE OLD PLAYER LOOKED WAY BETTER WITH MY PROFILE!!! AND YOU CAN'T EVEN CHANGE THAT, ANNNND ITS SOOOOOOO HARD TO FIND ONE FREAKIN SONG NOW!! SO .I TRIED TO HIDE THE MUSIC PLAYER AND IT LEFT A HUGE EMPTY SPOT ON MY PAGE WHERE IT WAS SOOOOOOOOOOO GAYYYY. I HOPE THEY REALLY START LISTENING TO EVEYRONE'S OPINIONS BECAUSE THIS SUCKS NOW. PERIOD.
Gonzo
· 1 year ago
... not to mention, the MySpace player still has horrible sound quality ...
eque
· 1 year ago
Is it just me ? or are the statistics of the myspace music player messed up totally!
Since the player upgrade, the Count's have been dramatically off. It's very very very bad, because alot of artist do not know their Popularity condition and this is messing with alot of people's time and money right now.
My questions to myspace are: • WHY aren't you telling us anything about this ? • How long will this last, so far it's been 5 days with broken statistics. Do you have plans to fix this ?
I've developed atleast 3 artists myspace pages because of their new release. The day I put the pages up, myspace updates the new player. How can these artists tell if their new release is popular at all ? they can't and this is extremely f**ked up !
p.s. - Isn't it weird how The Face of The Myspace Matrix is "Tom Anderson" just like Neo a.k.a Mr. Anderson
bemused
· 1 year ago
A friend of mine who is close to the project says that the reason the site is so devoid of anything is that MySpace had to get something out there by early Fall to appease their partners.
What you're looking at is the classic stripped down V1.0, speced to get something out into them market place rather than built with all of the desired features available from day 1.
comandante
· 1 year ago
musedot (http://musedot.com), my experimental music discovery project, uses the music catalog of both myspace and imeem in a way that i think you'll find more useful than anything myspace will *ever* do. check it out now and give me some feedback because going forward the use of myspace data will be diminished and demoted.
basically your post can be summed up thusly: lack of vision and innovation. myspace music will never be a great service unless they get some real, visionary technical leadership. unfortunately for them the real visionaries have no incentive whatsoever to work with them, and plenty of disincentives. one of the latter is the fact that it is impossible to cut a deal with the major record labels that actually serves the interests of artists and fans. the bottom line is that the innovation and value you seek will simply not be coming out of anyone in that camp, or allied with them. see the details on the demise of the original muxtape (http://muxtape.com) if you still have any lingering doubts.
this post was not sponsored by mcdonalds, thank god.
Paul
· 1 year ago
Myspace music is amazing, and if you turn on the radio 75% of the stuff you hear wouldn't be as popular without it. So stop talking crap because you don't like the "layout" or something. Myspace allows the users to take control of what they want to be shown or heard on their page, and they can do what they want. That's why so many people chose myspace in the first p lace hun.
rachel
· 1 year ago
actually, the "75%" that your talking about, isnt really 75 percent. Only the mainstream artists, are played on the radio. Such as, certain rappers, the jonas brothers, miley cirus, etc. And people on the radio, dont really need myspace music if their on the radio. they can get their fame by just do that, and playing concerts. So what about all the other famous bands on Myspace music. I dont hear them on the radio :P
Sarah
· 1 year ago
My boss asked me last week to write up an Op-Ed on MySpace Music and I jumped at the chance to stick up for the indie scene. They have a unique position in that they could potentially curb P2P sharing, but if they don't get Indie aggregators signed soon, they may have a bit of a riot on their hands.
They're allegedly in negotiations with several niche hubs, it'll be interesting to see how the next two weeks play out.
It would be nice for more communication from myspace. Players are not recording daily plays. Play figures in all cases have dropped by 10's of thousands and still message letting us know that they are try to fix it.
Harry Hansy
· 1 year ago
Its great even Life Alert has a myspace. Not a music page yet I dont think.
Space Jammer
· 1 year ago
You want to listen to myspace music? You want to create own playlists and search for artists at myspace quickly and without any advertisements and popups? You want to buy the music not only at Amazon? Go there:
My biggest disappointment with Myspace Music is their utter lack of vision – both in the music and for advertisers. Who really cares if you have a player that streams music and allows people to buy music. I hardly think that’s enough to launch a major music initiative. I can buy music from a number of places – that’s never been an issue. Myspace Music needs to focus on improving the way it connects its bands with the users of Myspace. That will add value for the users, and allow sponsors to infuse their messaging in a way that is organic, not forced. What Myspace Music has ignored is the fact that the users of social media hate to be advertised to, so promotions like “Toyota Tuesday†seem extremely off the mark. What Myspace Music should be offering Toyota is opportunities that are more in line with the lifestyle marketing that made the Scion promotions a success, only ramped up by social media. Myspace Music would be much better off by integrating sponsorships of radio streams, webcasts of live concerts, etc. There are amazing bands on Myspace that I will never hear about unless I hear about them through my friends, but that’s a horrible approach. I may not want to add a gazillion friends hoping to find out about great new bands. Myspace should be driving my awareness of finding new music, which they aren’t doing now in a meaningful way. They should offer radio streams – a major label stream (by genre), an indie music stream, and an unsigned/Myspace bands stream, etc. They should also offer TV-like music programs on a video streaming channel. And for God’s sake let people know that they can search for live music by genre based on their zip code (it’s a big deal!).
Tracy Hill
· 1 year ago
These two studies – the first regarding the resistance of social media users to advertising, and the second describing the fact that CMOs believe that sponsoring webcasts is a more effective way of reaching their target audience than the low click-through rates banner ads provide only underscore my point about the potential possibilities for Myspace Music if they adopt some of the strategies that I mentioned in my previous post.
Social Network Users Less Receptive To Advertising, IDC Survey finds
24 Nov 2008
FRAMINGHAM, Mass., November 24, 2008 – More than half of U.S. consumers with Internet access use social networking services (SNS), such as Facebook and MySpace, and penetration will continue to grow. According to a new study from IDC, consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. IDC found that consumers who use SNS also tend to visit the services often and spend a lot of time per visit. More than three quarters of SNS users visit at least once a week, and no less than 57% visit at least once a day. During each session, 61% of SNS users spend at least 30 minutes on the respective site or stay logged in permanently, and 38% spend at least one full hour per session (or stay logged in). There are four major reasons why consumers use SNS: to connect and communicate; in response to peer-pressure; for entertainment; and for work-related purposes. Advertising does not factor into consumer motivations. In fact, users are less tolerant of SNA advertising than the best tolerated forms of online advertising. Ads on SNS have lower click-through rates than traditional online ads (on the Web at large, 79% of all users clicked on at least one ad in the past year, whereas only 57% of SNS users did), and they also lead to fewer purchases (Web: 23%; SNS 11%). "The thinking has been that the popularity of SNS will attract a big audience and generate a lot of traffic, which in turn will produce enormous amounts of user-generated content (UGC) and therefore advertising inventory – without any expenses for editorial staff or content distribution deals," said Karsten Weide, program director, Digital Marketplace: Media and Advertising. "All of the above has proven true – except that almost invariably, SNS have had a hard time selling this inventory." One of the potential benefits of SNS that the advertising industry has discussed is whether peoples’ connections (i.e., whom a user knows or is linked to) could be used for advertising. For instance, publishers could show a car manufacturer's ads to a user's contacts because that user's online behavior has indicated that she is interested in a particular brand of cars. Anecdotally, there has been some indication that this "social advertising" might be more effective than behavioral targeting. However, that idea is stillborn. Of all U.S. Internet users, only 3% would allow publishers to use contact information for advertising. IDC expects that lower-than-average ad effectiveness on SNS will continue to contribute to slow ad sales unless publishers get users to do something beyond just communicating with others. If the major services succeed in doing so, they will become more like portals, such as Yahoo! or MSN, and they will come closer to the audience reach of the top services. If that happened, publishers would be better able to monetize their SNS. The recently released IDC report, U.S. Consumer Online Attitudes Survey Results Part III (IDC #214899), examines SNS audience reach compared to mainstream services, such as Google and Yahoo!, the demographics of SNS users, and consumer tolerance for SNS advertising compared to online advertising in general.
DALLAS, TX — November 20, 2008 — Despite the cultural phenomenon that Facebook and MySpace have become in five years’ time, 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies.
Though dialogue marketing is a bonafide trend in the industry, just 10% percent of CMO survey respondents said they already are using these social sites in their marketing plans.
Internet forums (52%), webcasts and podcasts (47%), email (47%), blogs (37%) and webinars (52%) outscored Facebook and MySpace (35%), in terms of being social media elements that marketing executives said they are very interested or somewhat interested in using.
“These sites narrowly appeal to college and high school students, providing a challenge as far as measuring results and yielding a limited amount of actionable data,†said Steve Cone, Chief Marketing Officer of Epsilon.
Somewhat quixotically, 27% of marketing executives identified social networking and word of mouth as the tool they most want to introduce to their marketing mix to compensate for anticipated budget cuts -- ahead of all other elements of traditional or digital marketing.
Epsilon is a leading marketing services firm providing comprehensive online and offline marketing services to some of the most-recognized brands in the world. Its late-October online survey was completed by top consumer and business-to-business marketing executives at 180 brands whose annual revenues range from $250 million to over $10 billion. The survey was conducted by GfK Roper Public Affairs and Media, of New York.
Other key results from the CMO survey provide a peek into top marketers’ playbooks for the coming year:
• CMOs bracing for budget reductions identified email as the channel they are least likely to cut back on versus any other tool in the traditional or digital marketing mix. • While just over half of the companies surveyed already use consumer data mining, 23% more said that they plan to utilize the technology in the next 12 months. • 55% of those not already employing web analytics plan to do so in the next 12 months. • Customer loyalty and rewards programs remain polarizing, with 33% of companies already using the strategy and 17% planning to use in the next year, but 50% not using or planning to use. Kevin Mabley, Senior Vice President, Epsilon Strategic Services, noted the value that marketers place on email. “According to our latest benchmark statistics, retailers see 20 cents in e-commerce revenue for every email delivered, showing the measurability and profitability of the email channel in times when people are seeking those two attributes.†The CMO survey results strongly indicate the economic crisis will diminish marketing spending in 2009. No less than 93% of marketing executives said the current state of the economy will have a moderate or significant impact on their marketing efforts in the next few months. Regarding advertising expenditures specifically, 70% said they’ll decrease spending. Epsilon released the results of their first CMO survey in early September 2008. The report and press release “Survey Records Shift in Blue Chip Marketing Spend†can be found at http://www.epsilon.com/modules/Press-Releases-9....
Along_Parker88
· 8 months ago
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All Comments
Also, myspace setup just sucks period. Never liked the look of the website and it is so difficult to design for. I am content with working with it as long as it is an eventual benefit of music, but becoming a monopoly definitely is another huge minus against myspace.
It's not that Myspace can pick and choose which indie artist to promote - there's too many -- but to run the web like a brick&mortar store, with paid placement, isn't the right way either. And their indie advertising initiative is rediculous -- .25 cpc with a $25 min buy-in?? Rediculous. That's not being for those who helped build you into what you are, that's taking a s*it on them because they aren't some big signed artists with unlimited investment dollars from the labels. There needs to be some parity.
Did I say that the 'long tail' sucks? Sure it's great in the totals -- but for those artists that are only selling a few cd's a month, it sucks.
In short, MySpace should've went FIRST to the indie, reached out to them and gave them prominent placement as a payback to building the site to begin with - the majors should've been secondary to the overall plan. But money talks and talk walks.
This is not the best launch, but its a step in the right direction. The blog post and press said they are still filling in the catalog and services. They clearly favored the idea of getting this out NOW rather than getting it out when it was perfect. I dont think that was a wrong move. I've always enjoyed MySpace for Music, and now, any time I find a band I like, I dont have to save the link on my own, I just click the button and save it in a playlist for later listening. That alone has made me spend hours & hours more on the site than I have in a long time.
As for what's featured in the playlist section, who cares? Not really interested in what they feature. But did you happen to notice the golden nugget that shows you the last 100 songs your FRIENDS added? Now that's some good stuff. That's what MySpace & music should be about - music my friends are listening to, and that's working well. I already found some cool stuff that my friends were listening to. The old system only showed it in friend updates and they were gone if you didn't login to see it right away. Now it shows the last 100 songs... very nice.
it would have been nice if myspace added every indie artist, but artists can add whatever songs they want individually, or only a few if they choose. that's even better, i think.
Since the player upgrade, the Count's have been dramatically off. It's very very very bad, because alot of artist do not know their Popularity condition and this is messing with alot of people's time and money right now.
My questions to myspace are:
• WHY aren't you telling us anything about this ?
• How long will this last, so far it's been 5 days with broken statistics. Do you have plans to fix this ?
I've developed atleast 3 artists myspace pages because of their new release. The day I put the pages up, myspace updates the new player. How can these artists tell if their new release is popular at all ? they can't and this is extremely f**ked up !
p.s. - Isn't it weird how The Face of The Myspace Matrix is "Tom Anderson" just like Neo a.k.a Mr. Anderson
What you're looking at is the classic stripped down V1.0, speced to get something out into them market place rather than built with all of the desired features available from day 1.
basically your post can be summed up thusly: lack of vision and innovation. myspace music will never be a great service unless they get some real, visionary technical leadership. unfortunately for them the real visionaries have no incentive whatsoever to work with them, and plenty of disincentives. one of the latter is the fact that it is impossible to cut a deal with the major record labels that actually serves the interests of artists and fans. the bottom line is that the innovation and value you seek will simply not be coming out of anyone in that camp, or allied with them. see the details on the demise of the original muxtape (http://muxtape.com) if you still have any lingering doubts.
this post was not sponsored by mcdonalds, thank god.
So stop talking crap because you don't like the "layout" or something. Myspace allows the users to take control of what they want to be shown or heard on their page, and they can do what they want. That's why so many people chose myspace in the first p lace hun.
They're allegedly in negotiations with several niche hubs, it'll be interesting to see how the next two weeks play out.
http://sds.tumblr.com/post/52641608/myspace-mus...
www.spacejammer.com/en/index.html
Social Network Users Less Receptive To Advertising, IDC Survey finds
24 Nov 2008
FRAMINGHAM, Mass., November 24, 2008 – More than half of U.S. consumers with Internet access use social networking services (SNS), such as Facebook and MySpace, and penetration will continue to grow. According to a new study from IDC, consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS.
IDC found that consumers who use SNS also tend to visit the services often and spend a lot of time per visit. More than three quarters of SNS users visit at least once a week, and no less than 57% visit at least once a day. During each session, 61% of SNS users spend at least 30 minutes on the respective site or stay logged in permanently, and 38% spend at least one full hour per session (or stay logged in).
There are four major reasons why consumers use SNS: to connect and communicate; in response to peer-pressure; for entertainment; and for work-related purposes. Advertising does not factor into consumer motivations. In fact, users are less tolerant of SNA advertising than the best tolerated forms of online advertising. Ads on SNS have lower click-through rates than traditional online ads (on the Web at large, 79% of all users clicked on at least one ad in the past year, whereas only 57% of SNS users did), and they also lead to fewer purchases (Web: 23%; SNS 11%).
"The thinking has been that the popularity of SNS will attract a big audience and generate a lot of traffic, which in turn will produce enormous amounts of user-generated content (UGC) and therefore advertising inventory – without any expenses for editorial staff or content distribution deals," said Karsten Weide, program director, Digital Marketplace: Media and Advertising. "All of the above has proven true – except that almost invariably, SNS have had a hard time selling this inventory."
One of the potential benefits of SNS that the advertising industry has discussed is whether peoples’ connections (i.e., whom a user knows or is linked to) could be used for advertising. For instance, publishers could show a car manufacturer's ads to a user's contacts because that user's online behavior has indicated that she is interested in a particular brand of cars. Anecdotally, there has been some indication that this "social advertising" might be more effective than behavioral targeting. However, that idea is stillborn. Of all U.S. Internet users, only 3% would allow publishers to use contact information for advertising.
IDC expects that lower-than-average ad effectiveness on SNS will continue to contribute to slow ad sales unless publishers get users to do something beyond just communicating with others. If the major services succeed in doing so, they will become more like portals, such as Yahoo! or MSN, and they will come closer to the audience reach of the top services. If that happened, publishers would be better able to monetize their SNS.
The recently released IDC report, U.S. Consumer Online Attitudes Survey Results Part III (IDC #214899), examines SNS audience reach compared to mainstream services, such as Google and Yahoo!, the demographics of SNS users, and consumer tolerance for SNS advertising compared to online advertising in general.
DALLAS, TX — November 20, 2008 — Despite the cultural phenomenon that Facebook and MySpace have become in five years’ time, 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies.
Though dialogue marketing is a bonafide trend in the industry, just 10% percent of CMO survey respondents said they already are using these social sites in their marketing plans.
Internet forums (52%), webcasts and podcasts (47%), email (47%), blogs (37%) and webinars (52%) outscored Facebook and MySpace (35%), in terms of being social media elements that marketing executives said they are very interested or somewhat interested in using.
“These sites narrowly appeal to college and high school students, providing a challenge as far as measuring results and yielding a limited amount of actionable data,†said Steve Cone, Chief Marketing Officer of Epsilon.
Somewhat quixotically, 27% of marketing executives identified social networking and word of mouth as the tool they most want to introduce to their marketing mix to compensate for anticipated budget cuts -- ahead of all other elements of traditional or digital marketing.
Epsilon is a leading marketing services firm providing comprehensive online and offline marketing services to some of the most-recognized brands in the world. Its late-October online survey was completed by top consumer and business-to-business marketing executives at 180 brands whose annual revenues range from $250 million to over $10 billion. The survey was conducted by GfK Roper Public Affairs and Media, of New York.
Other key results from the CMO survey provide a peek into top marketers’ playbooks for the coming year:
• CMOs bracing for budget reductions identified email as the channel they are least likely to cut back on versus any other tool in the traditional or digital marketing mix.
• While just over half of the companies surveyed already use consumer data mining, 23% more said that they plan to utilize the technology in the next 12 months.
• 55% of those not already employing web analytics plan to do so in the next 12 months.
• Customer loyalty and rewards programs remain polarizing, with 33% of companies already using the strategy and 17% planning to use in the next year, but 50% not using or planning to use.
Kevin Mabley, Senior Vice President, Epsilon Strategic Services, noted the value that marketers place on email. “According to our latest benchmark statistics, retailers see 20 cents in e-commerce revenue for every email delivered, showing the measurability and profitability of the email channel in times when people are seeking those two attributes.â€
The CMO survey results strongly indicate the economic crisis will diminish marketing spending in 2009. No less than 93% of marketing executives said the current state of the economy will have a moderate or significant impact on their marketing efforts in the next few months. Regarding advertising expenditures specifically, 70% said they’ll decrease spending.
Epsilon released the results of their first CMO survey in early September 2008. The report and press release “Survey Records Shift in Blue Chip Marketing Spend†can be found at http://www.epsilon.com/modules/Press-Releases-9....