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I guess it's already kinda happening with Subvert and Profit and similar sites.
I think it happens more often that one would realise.
Doesn't matter to me.
Everything is marketing of some sort and we all market some piece of crap product nearly all the time ... whether it's our own image, a product for someone else, our product, a service, an idea, a concept, a belief, our abilities in bad after nine cheap beers ... marketing.
We're all Herb Tarlek.
http://www.usersubmitter.com/
I saw an AD about digg promotion service.
http://www.reddit.com/r/technology/comments/7y7...
Not sure if it's real.
You just have to know HOW to get the word out to your waiting minions.