DISQUS

Mashable - The Social Media Guide: 2007/05/18/google-video-metacafe/

  • Ali · 2 years ago
    I wonder if this will just stop people going further into video content sites like metacafe, I mean not many people would even visit video websites then anymore. They would just stay on Google and keep searching away while watching videos on search result pages.

    I wonder if they will be doing the same for those "other" video sites too. Imagine a wrong kind of video showing up for a search result....to a teacher.....in a classroom!!
  • Pete Cashmore · 2 years ago
    Heh. Good point. The videos are going to come from the major players, so I expect they'll block everything marked 13+. But, this is another example of cumulative advantage: if they're selective about which video sharing sites get video previews (the popular ones), then the others may have trouble growing to that scale.
  • Derek Anderson · 2 years ago
    Video sites like Metacafe and Revver and others will start serving trailers that will get indexed. This will be the only way to get people back to their sites. They have to go if they want to whole video.
  • Revilo · 2 years ago
    In this case, the video "preview" is the entire video.. I just love the fact that this example is "stolen" from Viacom anyway...it just does not stop..
  • Derek Anderson · 2 years ago
    ...unless Google wants to include a button on the search results that allows the viewer to donate some of Google's money to the site serving the content.
  • Ty Graham · 2 years ago
    I don't understand how they can download the metacafe video and then put the video in their own player as if it came from google video. The likelyhood of someone clicking the video to go to metacafe will be very small. Also all of metacafe's video player controls are now missing/replaced with google's video player controls. Seems like this behavior by google will put them as the recipient of a lawsuit by metacafe. Seems like an open and shut case in metacafe's favor if google keeps this up.
  • Chris TV · 2 years ago
    I dont think that Google has done this without the permission of metacafe.

    Metacafe recently launched in-video static ads.

    So I'm a bit confused how these ads would then fit within the Google player, or if Google would use the same ad system that youtube is using for metacafe videos and split revenues with Metacafe.

    MetaCafe gets more video views from the google search = more ad revenue
    Google gets more videos in its index which it can earn money directly from video ads = more ad revenue

    Just a thought.