Mashable - The Social Media Guide - Latest Comments in AdWords Can’t Save Newspapers; Google Kills Print Ads

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Dale Davidson — Mon, 10 Aug 2009 07:15:29 -0000

The model is difficult to visualise.
Print ads are most for awareness or recognition.
All things being equal, there is no way that an action such as a purchase be processed from a print ad.
Print advertising may be in need of a makeover, bringing into question , the definition and purpose.
p.

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Craig Miller — Mon, 01 Jun 2009 18:36:03 -0000

No surprise at all. Print advertising is outdated and I guess these guys got to realize it. There is even more efficacy by doing it online, and google adwords has become a better way to market business nowadays.

Craig Miller

google adwords secrets

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Deniz — Mon, 01 Jun 2009 18:02:27 -0000

Well, we all knew it was coming. It was all a matter of time. a new form of revenue is greatly needed.

www.hagayret.net

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

economy forum — Wed, 11 Feb 2009 00:24:00 -0000

I would advertise in my local paper if the prices were lower, if they lowered prices I think they would have more ads which is better than going out of business

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

economy forum — Wed, 11 Feb 2009 00:24:00 -0000

I would advertise in my local paper if the prices were lower, if they lowered prices I think they would have more ads which is better than going out of business

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Goldwing Guy — Fri, 30 Jan 2009 19:44:33 -0000

in my opinion google needs to open up adwords. quit making it the cryptic labrynth that it currently is and show what the next highest bid is etc. Maybe do like ebay and obfuscate user ids etc but it needs more accountability and needs to clearly tell you the exact things that could be improved in your pages.

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Dario — Wed, 28 Jan 2009 17:11:57 -0000

I have recently come out of working as a designer in the newspaper industry here in Australia. I watched the workload go through a significant decline during my time there, to the point where my whole team lost their jobs.

Newspaper readership is definitely on the decline, and advertisers know this. They know that people are turning to online sources for their news and entertainment, and the benefits of advertising in this medium far outweigh those from newspaper advertising. I find it hard to believe that Google is devotion any resources to this medium and think that their claims of this are more likely to be a public relations measure than anything else.

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

visper — Fri, 23 Jan 2009 01:25:19 -0000

Adam,

i am afraid of another blogger is piracing your knowledge and words and making money out of it
http://alt1040.com/2009/01/...

The net robber writes in Spanish and its page is full of ads. But the post is yours.

In order to hide his behaviour he copies (literally but in spanish) no the whole article but most of the paragraphs.

By the way, i am spanish speaker too, and i have already left a commet in such a blog letting him know that we are not stupids

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Tpallison — Thu, 22 Jan 2009 17:48:00 -0000

Well, we all knew it was coming. It was all a matter of time. a new form of revenue is greatly needed.

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Alex "MWYS" Newman — Wed, 21 Jan 2009 02:58:40 -0000

Trees everywhere are popping champagne corks...

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Michael McGimpsey — Wed, 21 Jan 2009 02:09:54 -0000

Google needs to stick with what they do best. That is online stuff.

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

Gadget Sleuth — Tue, 20 Jan 2009 23:52:50 -0000

Print media's time is limited and is just about on life support already, and this is just another nail in the coffin.

Re: AdWords Can’t Save Newspapers; Google Kills Print Ads

ron hekier — Tue, 20 Jan 2009 16:33:07 -0000

Maybe it's the response or lack thereof on the part of the newspapers and Google.
I tried to set up a print campaign for 5 newspapers, and only 1 responded. Google never responded to my customer service requests.
http://blog.tovamedia.com/?p=3